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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,984 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

1301 - 消费者分析 的 1325 个评论(共 2,354 个)

创建者 Zheng S

May 5, 2018

学到了一些知识,课程难度稍微有些高

创建者 Evalyn

Dec 1, 2017

Quite insightfull

创建者 Robert H

Sep 5, 2016

Excellent course.

创建者 Ankit P

Jun 3, 2016

Wonderful course.

创建者 Dante C A

Jan 7, 2016

Very hard course.

创建者 Mauro T

Oct 15, 2015

Excellent course!

创建者 Puja M

Sep 11, 2021

Very Informative

创建者 Sushil B

Mar 16, 2021

Excellent course

创建者 Sameer A S

Aug 8, 2020

VERY INFORMATIVE

创建者 Shreya B

Jun 14, 2020

very insightful!

创建者 Harsh K

Jun 4, 2020

Very interesting

创建者 Amit W

May 15, 2020

Excellent course

创建者 Reza K A

May 14, 2020

very very useful

创建者 Samy A

Apr 23, 2020

EXCELLENT COURSE

创建者 Rachit N

Feb 9, 2020

beautiful theory

创建者 Yogesh H B

Dec 12, 2019

very good course

创建者 Jeremy J

Sep 26, 2019

Amazing Teachers

创建者 Bhavani K P

Apr 26, 2019

Very Insightful.

创建者 sourabh k

Dec 7, 2018

Wonderful Course

创建者 Javier d R

Aug 2, 2018

great course!!!!

创建者 V.V.L.N. S

Apr 9, 2018

Excellent course

创建者 Sara O

Sep 3, 2017

Very well taught

创建者 Hai Y T

Aug 21, 2016

Very informative

创建者 Javier B A

May 26, 2016

Excellent course