Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
创建者 Zhu K•
It covers quite a lot data exploration methods during the course. However, they are not deeply introduced. It can be better explained with more materials.
创建者 Preet R•
very informative and useful. gave me a clear understanding of what customer analytics is and how applying customer analytics can boom a business or firm.
Very informative. Very basic and reader-friendly. Even if I have no knowledge about this topic before, I can still catch up with most of the points here.
创建者 Sara d M M L d S•
The module was good. I just would like to have more cases in how companies are implementing customer analytics and overcoming the challenge of poor data.
创建者 Rahadul I F•
This is giving a basic foundation about customer analytics. They have teach what are the tools to use for customer analytics but not in a technical way.
创建者 Kevin C•
Great high-level overview! Would like a little more detail on some of the mathematical calculations that should be employed, but otherwise great info!
创建者 Ayaz W•
A good starter course to understand about what to look for when looking at customer analytics and who to target and what to expect from actions taken.
创建者 Denis S L•
It presents a relevant but very superficial content. In addition, the materials are too old and need updating to better reflect the current reality.
创建者 David J•
some of the material around attribution is clearly outdated to current market offerings. the content needs a refresh, has antiquated references too.
创建者 Gourab N•
The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.
创建者 Kumud D•
A very easy explanation for all the concepts. One can easily relate the examples to understand better. Thanks for the additional reading materials!
创建者 Peter W•
Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.
创建者 Ahmed M E•
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
创建者 Jewel A R•
Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.
创建者 PARIJAT G•
Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions
创建者 Midhun C•
Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics
创建者 Robert P•
Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.
创建者 AKHIL P S•
It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online
创建者 Kingsley A•
A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.
创建者 PRATIBHA M•
A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,
创建者 Elango E•
Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools
创建者 Casey S•
Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.
创建者 Casper B•
Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization
I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!
创建者 Ashley A W•
A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,