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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,356 个评分
2,271 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1726 - 消费者分析 的 1750 个评论(共 2,214 个)

创建者 Raphaël M

Nov 26, 2015

Great course. However I would have appreciated more hands on examples, perhaps too theoretical.

创建者 Sasidhar

Jul 2, 2021

It was a great insight into customer analytics. Really liked fader, eric and ragu's teachings.

创建者 susanblevins

Mar 26, 2017

Really good information, but the test questions were not very well written, especially Part 2.

创建者 Thomas N

Oct 20, 2016

Great course for informing the correct mindset for analysis that solve real business problems.

创建者 Bilha S

Nov 2, 2020

The course was very informative. It could have benefitted from a little more technical tools.

创建者 Ucheoma C

Oct 19, 2019

Wow, it was really nice to have taken up a course to study in coursera. I learn a great deal.

创建者 kamalika P

Oct 11, 2019

Really helps you think in an analytic way when it comes to designing your marketing campaigns

创建者 Mohit P

Sep 28, 2016

great but a bit more elaborate explaining of slides would have just take it to a notch higher

创建者 Ray S

Feb 7, 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

创建者 Israel O V S

Sep 25, 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

创建者 Sulabh N

Sep 2, 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

创建者 renjith r

Jan 30, 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

创建者 Belinda C

Mar 17, 2021

This field is changing so much a good amount all the information provided is already dated.

创建者 Sanket S

Aug 14, 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

创建者 Sonal G

Jun 9, 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

创建者 Angel T

Jul 23, 2017

Very good course, the only issue was that some presentations were not available to download

创建者 Seungsu Y

Aug 16, 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

创建者 Smit C

Jul 13, 2020

that was the nice course and little bit of code needs to be there for better understanding

创建者 Saras C

Jun 25, 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

创建者 Jyoti G

Jan 13, 2019

Very deep explanation about each point throughout the course along with relevant examples

创建者 Albert N

Feb 21, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

创建者 Ramachandran R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

创建者 Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

创建者 Daniel M

Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

创建者 arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS