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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,446 个评分
2,289 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

1851 - 消费者分析 的 1875 个评论(共 2,238 个)

创建者 Rushabh S

Nov 1, 2015

Wonderful Course but lacks in depth material and syllabus.

创建者 Zoraida L

Dec 3, 2015

The message was really good - one module was not so clear

创建者 Epifanio R R M I

Dec 6, 2016

You need a lot of reading to be able to understand it...

创建者 Xiaoqin W

Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

创建者 Sid A C

Jun 10, 2020

to better understanding if there are more case studies.

创建者 Shanu S

Sep 18, 2018

Mathematical models are less, otherwise course is good.

创建者 Zeyu M

Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

创建者 frankzou

Jun 5, 2018

Good course overall, clear intro to customer analytics

创建者 Salvi S

Nov 29, 2020

Really good videos and explained everything very well

创建者 Mercedes S

Oct 26, 2018

Good use of examples to help understand the material!

创建者 Seshu B V

Jan 14, 2016

Fantastic material and easy to understand the concept

创建者 Tawfiq I A

Apr 26, 2020

It was a very effective course in business analytics

创建者 Rishabh G

Mar 25, 2020

models and methods should also be included in detail

创建者 Shardul D

Sep 1, 2019

Great introductory course with amazing case studies!

创建者 SRIRAM .

Jun 19, 2017

Very good course it helped me to learn many things..

创建者 ASWIN M K

Jun 13, 2016

Nicely took the course and was made more interesting

创建者 Makam N

May 6, 2019

Week 1 lecture, quality of lecture can be improved.

创建者 Muhammad U H

Feb 17, 2019

Technical skills should be added to this curricula.

创建者 Yuliyana T

Feb 11, 2016

Great overview of the basics of Customer Analytics.

创建者 Greg L

Apr 15, 2019

Great primer to get started on Customer Analytics.

创建者 jayashree A

Oct 6, 2015

The Use cases on Application of Customer Analytics

创建者 YUN L

Jul 21, 2019

Insightful course content, yet a bit impractical.

创建者 Keren L

Feb 26, 2019

Hope to see the answers for quiz after I pass it.

创建者 Ablanya A

Aug 30, 2020

So much to learn, and good curves. nice one Guys

创建者 Graham C

Mar 23, 2020

Solid course, really good and accessible content