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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

10,920 个评分
2,383 条评论


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


1851 - 消费者分析 的 1875 个评论(共 2,334 个)

创建者 Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

创建者 Kshitij V

Mar 22, 2021

The course is brilliant but the opportunities to exercise the topics is very less.

创建者 Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

创建者 joaquin g

Sep 25, 2020

Muy interesante sobretodo las partes donde se explican casos reales como ejemplos

创建者 Adetokunbo K

Sep 20, 2020

This is an excellent course that provides insight into maximizing customer value.

创建者 Nada S

Aug 5, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

创建者 Samuel M P

Jul 17, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

创建者 Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

创建者 Felipe V

Aug 12, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

创建者 Amit H

Feb 21, 2021

Wonderful summary content . Could have been bit elaborate with some assignments.

创建者 Pri A

May 24, 2022

Its alright .good theories,i hope there are more hands on skills as i progress.

创建者 ALAA A J

Oct 4, 2016

a very rich info. giving by strong instructors. I highly recommend this course

创建者 住田ハンナ

Jun 20, 2021

I could learn how to analyze customer behavior and customer oriented marketing

创建者 Muhammad Z A

Jan 19, 2021

Interesting Course. I intend to complete my Business Analytics Specialization.

创建者 Vinay G

Oct 8, 2019

Good Course, must include more industry examples like Amazon. Google, FB etc..

创建者 Jovin M

Nov 23, 2016

Need more case studies & discussions / assignments. will be more helpful then.

创建者 Deleted A

Oct 15, 2020

The verbiage was easy to grasp. Decent knowledge for beginners to understand.

创建者 侯欣悦

Aug 22, 2016

This course helps me go through the basic of marketing and customer analysis.

创建者 Saad A A

Oct 16, 2019

I really get the benefits i wanna....this course is really good for beginner

创建者 Ayrton C

May 16, 2019

Great Content! Would be nice if we could get more of the technical material.

创建者 Joaquín g

Nov 16, 2017

un curso muy bueno, práctico y acertado a la realidad actual. lo recomiendo

创建者 mithun a

Apr 22, 2020

Some practical problems to solve along as a part of course would be great.

创建者 Stephen F

Mar 9, 2019

Excellent course. Learned a lot about modern day marketing with analytics.

创建者 Shasidhar K

Jan 2, 2018

Very informative and educational. More practice examples would be helpful.

创建者 Franco R M

Oct 20, 2016

Great for introduction. If you are looking to learn concepts, its awesome.