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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

10,926 个评分
2,383 条评论


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


2026 - 消费者分析 的 2050 个评论(共 2,335 个)


Jul 12, 2020

it is great indeed.

创建者 吴泽建

Jul 12, 2018


创建者 Cristina S d K

Apr 30, 2016

Interesting content


Sep 28, 2020

best experience !!

创建者 Moiz V

Jun 8, 2019

Good going so far.

创建者 Naveen N

Nov 27, 2017

Hard to read graph

创建者 Diego V M

Oct 13, 2017

Muy recomendable!

创建者 Taiwo O O

Aug 24, 2020

Wonderful course

创建者 Mohammed N

Jul 4, 2018

Need certificate


May 12, 2020

course was good

创建者 kashyap k

Oct 4, 2019

Vague at times.

创建者 Edgar L

Oct 24, 2017

Very insightful

创建者 Sagar P

May 9, 2017


创建者 王铮

May 1, 2016


创建者 Yu Y

Jul 11, 2020

too theretical

创建者 Chloe K

Oct 3, 2021


创建者 Jamie M

Feb 18, 2021


创建者 Ons M

May 30, 2019

Great Insight

创建者 Oluwadamilola A

Sep 20, 2017

Great course!

创建者 akram

Nov 4, 2016

Great courtse

创建者 Manojkumar P

Dec 28, 2015

Nice course.

创建者 Nguyen P H

Sep 17, 2015

Great course

创建者 Maharishi

Jan 22, 2022


创建者 ASIF S

Apr 30, 2020


创建者 Arnab G

Jun 9, 2018

good course