Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior

Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.

Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.

The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.

Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.

the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.

This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!

Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.

Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.

Good course, but it's just didn't go too detail on calculations, it's quite important to enhance hard skills as well. Thank you

Brilliant course! Really helped me gain an insight about customer analytics from both a theoretical as well as application POV.

Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.

I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.

Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.

The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)

The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.

Thought this was a great course overall. To make it even better I think practical steps and model application would be nice.

Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.

Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.

Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.

Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.

the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information

We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples

Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.

Informative course however only theory has been included with no practical application of concepts learned in the course.