Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
创建者 Prakash A•
Apr 6, 2016
Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior
创建者 Debesh R•
May 24, 2020
Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.
创建者 Kasi V•
Nov 24, 2019
Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.
创建者 January B•
Sep 2, 2019
The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.
创建者 Yanjiang C•
Nov 27, 2019
Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.
创建者 Bernardo C•
Aug 21, 2019
the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.
创建者 Raj D•
Oct 10, 2018
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
Dec 8, 2015
Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.
创建者 rajeev r•
Aug 16, 2020
Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.
创建者 Fred L•
Aug 14, 2020
Good course, but it's just didn't go too detail on calculations, it's quite important to enhance hard skills as well. Thank you
Jun 6, 2020
Brilliant course! Really helped me gain an insight about customer analytics from both a theoretical as well as application POV.
创建者 jayant s•
Dec 22, 2015
Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.
创建者 Ankit S•
May 14, 2020
I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.
创建者 Brook A•
Dec 26, 2017
Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.
创建者 padmavathy v•
Feb 4, 2018
The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)
创建者 Erin C•
Aug 2, 2017
The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.
创建者 Sean A•
Sep 21, 2021
Thought this was a great course overall. To make it even better I think practical steps and model application would be nice.
创建者 Adam H•
Jun 5, 2018
Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.
创建者 Arutchelvi A•
Jun 27, 2020
Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.
创建者 John T•
Jan 10, 2019
Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.
创建者 Sheila B•
Jan 6, 2018
Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.
创建者 Justin M Q•
Feb 1, 2016
the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information
创建者 Aditi G•
Aug 19, 2019
We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples
创建者 Arun K•
Dec 10, 2017
Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.
创建者 Manish T•
Oct 13, 2015
Informative course however only theory has been included with no practical application of concepts learned in the course.