Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
创建者 Spider L•
Apr 09, 2017
Interesting information and enlightening as to what major players are doing in the marketing place to improve both understanding of business dynamics, predicting outcomes and impacting actual business results.
创建者 Jason M C•
Sep 29, 2015
The course is decent, though it's hard to feel like I've properly learned the subject, as the class consists entirely of quizzes and lectures. I would have preferred some more interactive assignments.
创建者 Veluru N•
Jun 07, 2016
Hands on exercises and analysis would have helped a lot in practical understanding of the concepts. There were a lot of exercises in "Operations Analytics" course. The same would have helped a lot.
创建者 Farrell F•
Jul 04, 2020
I'd give this course 3.5-3.75 stars. Week 3 was the toughest, and I do not think the discussion forums are the best to get the support a learner might need to fully grasp and understand topics.
创建者 Chand D•
Apr 22, 2017
The course provides a high level view about the customer analytics - good enough to be aware, however it does lack the detailed information on models. The last part by Prof. Bradlaw is great.
创建者 Jing D•
Jun 21, 2018
Some of the courses do not have key point, especially professor Peter. When I got the quiz, I would doubt whether I took the correct one because every question seems to be out of my reading.
创建者 Amit S•
Jul 18, 2017
Great theoretical knowledge for beginner.Would recommend this course to gain insights into customer analytics before putting hands into actual customer analytics tools and technologies.
创建者 Tanguy V•
Oct 03, 2015
Good, if you want to grasp the span of such discipline. Focus on a few tools and the philosophy of them.
Don't expect though to get formula's explained or any assistance on the forums.
创建者 Pierre V•
Jun 09, 2016
Disappointing. It is only a general speech about available technologies in the field of customer analytics rather than an Analytics course. Some interesting concepts though.
创建者 Andrei N•
Sep 16, 2018
I've got the information I was interested in. Thanks. In general, the course is quite light. I would have liked to see more details, best practices, probably some practice.
创建者 Niklas W S•
Aug 19, 2019
Good overview course but a bit simplistic. However, I miss some practical examples that could be tried and tested out in Excel such as in the Operations Analytics course.
创建者 Sören J•
Feb 02, 2016
Good introduction to Customer Analytics and some good background knowledge. However, not a whole lot of practical application or deeper insights into "Analytics Engines".
Jul 20, 2019
Very good foundational course on customer analytics. It would be helpful to add data crunching exercise to have practical experience on analytics from actual data .
创建者 Kevin B•
Dec 14, 2018
very high level and entry information. useful for overall entry into customer analytics but would like deeper dive into CLV and probabilistic predictive modelling.
创建者 Taylor B•
Apr 11, 2020
The course was great but was very high level. I wish there were more examples and also course work to try creating regression charts and predictive analytics.
创建者 Siqi L•
Nov 17, 2019
A good overview of marketing analytics. But its too vague and it doesn't demonstrate the how-to conduct analysis on the data to predict the future outcome.
创建者 Kumar A•
Jul 06, 2017
Very basic course and assignments were not rigorous. I was expecting an assignment where I would have been expected to calculate CLV or predict an outcome.
创建者 Angel S•
Feb 07, 2016
pretty easy materials.
was a bit frustrated because questions on the tests did not seem to come from the material covered for a few of the test questions.
创建者 Stephen F P•
Sep 28, 2020
Very high level intro to marketing analytics concepts. All about what you can do with it and little about how to do it. Better course for non-analysts.
创建者 Harsh B•
Aug 01, 2020
The course content was insightful but I was expecting to get more hands-on experience and practical applications of the theories taught in the course.
创建者 Pilar B•
Jul 12, 2020
The course was very complete, but the information needs updating, some of the data that was shown (mobile phone users, for example) is outdated.
创建者 Qingyang Z•
Aug 14, 2020
The sound is bad, and the quiz is confusing, doesn't really match with what the teachers actually talked about, matched maybe with just the PPT
创建者 AMOL P B•
Jan 04, 2019
I haven't got much out of probabilistic model. the content provided needs to have better reading materiel for deeper grasping. Thank you.
Apr 13, 2016
to my opinion it's too basic, was really nothing new to learn. And i also felt that the course is outdated, it's like from early 2000th...
创建者 Alexandre T•
Apr 12, 2018
Would have been great to have real life examples outside a typical convenience store and retail with real life tool in real life cases.