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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

10,924 个评分
2,383 条评论


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


1876 - 消费者分析 的 1900 个评论(共 2,334 个)

创建者 Bharat S

Sep 22, 2016

Great course to understand what customer means to a company with examples.

创建者 Shubham S

Oct 31, 2016

Extremely beneficial and intuitive course. Quizzes were also fun to give.

创建者 Arjun G

Jul 3, 2016

Good introductory course on Business Applications of Customer Analytics !

创建者 sina j

Mar 28, 2016

very informative , I really enjoyed the course and recommend it to others

创建者 Lee J Y

Feb 27, 2017

Excellent course that provide you an overview of the customer analytics.

创建者 Varad V

Oct 13, 2015

It should have involved a bit more of detail in the individual analyses.

创建者 Guillaume G

Dec 14, 2021

Excellent course with concrete examples. Can be too academic at times.

创建者 Neha D

Jun 22, 2020

The course must have some software training to use customer analytics.

创建者 Meena R

May 25, 2020

Well presented! However, the course needs some of the aspects updated.

创建者 Pakshal G S

May 8, 2020

Great Content. The Course could be made a little bit more interesting.


Sep 30, 2019

Course is really good. A little more in-depth details could be given.

创建者 Jaime L

Mar 6, 2019

Nice introduction. I wish that it were a little bit more skills based.

创建者 Harish G

Apr 16, 2020

It was great. I got a good nag of what exactly customer analytics is.

创建者 Zhilin L

Mar 29, 2020

A useful course that introduces us to the world of customer analytics

创建者 Aviral S

Mar 29, 2020

More discussion on predictive models would add value to the learning.

创建者 Tanos R L F

Feb 23, 2019

Very complete introduction to Costumer Analytics with clear examples.

创建者 Vivek G

Jan 6, 2019

Good course to learn about how various firms analyze their customers.

创建者 Stephan M

Aug 22, 2020

Very good content and forward overlook of future marketing evolution

创建者 Nikhil C

Jun 5, 2020

Predictive modelling seemed a bit the course was good

创建者 Cole V

Nov 24, 2019

The third week's quiz did not match up well to the lecture material.

创建者 Risa H

Dec 24, 2017

I would like to see more participating on the forum from professors.

创建者 Shijin T

Nov 14, 2016

Great course to understand the basics concepts of customer analytics

创建者 Sai A R

Oct 25, 2015

The examples of application of marketing analytics was mind-blowing!

创建者 Jordan E

Sep 2, 2020

Good course. would prefer some side notes in addition to the slides

创建者 Nate W

Aug 10, 2017

Peter is an amazing teacher not so much for the professor in WEEK 4