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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
9,535 个评分
2,120 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1901 - 消费者分析 的 1925 个评论(共 2,060 个)

创建者 Ankit G

Apr 13, 2020

Not much content is covered. Course is quite short and doesn't teach much. Atleast should have given more study materials.

创建者 Sachin M

Sep 28, 2015

I was a bit underwhelmed by the course. It had lot of lectures and theories but limited case studies / and no exercises.

创建者 Konark P

May 10, 2020

Most of the content in very basics of economics and analytics. Week 3 has good information but again it is all theory.

创建者 M. V G R

Aug 18, 2020

This course is very helpful for to who want to start from a basic level. In some videos, The voice is not audible.

创建者 Dm s

Apr 02, 2020

It has good content but there should be more practical ways or a live project to explain the things and techniques

创建者 Md. S B

May 02, 2019

Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.

创建者 nikita b

Nov 01, 2016

Good in theoretical aspects....should include some practical orientation to impart more value through this course.

创建者 Subramanian M S

Oct 05, 2015

Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while

创建者 subhan

Feb 18, 2020

That is a good course only for beginners. Actually do not expect to learn profoundly about customer analytics

创建者 Piyush S

Nov 23, 2019

The course gives only a basic idea. Some assignments capture the depth but those things are not explained.

创建者 Jessica N M P

Oct 09, 2018

Useful but it would have been nice to have worked through the math or worked through a relatable example

创建者 CAMILO A R S

Feb 05, 2020

The course have informatión, examples and other text so ancient. Tue course is not update to our days.

创建者 Serene T S H

Apr 01, 2016

This course is overall good for general knowledge. Would prefer more depth in terms of content touched.

创建者 Dilip D P

Aug 08, 2016

I expected a more in depth understanding of the course like learning the mathematical modes described

创建者 Arnab K G

Nov 10, 2015

Quizzes are worded in a very round about manner, making passing them a test of the English language!

创建者 prashant b

May 25, 2020

It is good so far but need share the written case studies which was shared during the presentation.

创建者 Meng Q

Mar 26, 2020

This course is more like an overview instead of a detailed in-depth course. But very inspirational.

创建者 Leandro L R H

Feb 07, 2016

The class should provide further reading to develop advanced topics. It's just a general overview.

创建者 Javier J

Sep 16, 2020

A lot of Profs self-promotion with little substance, no math and an just guessing on the quizzes.

创建者 Gopalji T

Oct 07, 2019

Should have more technical analysis level details to perform some analysis and check the outcome

创建者 Rubén S F

Nov 12, 2015

Although it is quite basic, it is a good starting point for someone new in Customer Analytics

创建者 Akshay B

Dec 26, 2017

It is a good course about the usage and the application of Analytics in real world problems.

创建者 Daniel P

Sep 19, 2015

Boring.

too much talk about the same thing. Online courses must be faster, in my opinion...

创建者 Andrei M

May 05, 2020

Teach what your exam - exam what you teach. Week 3 is especially horrible in this term :(

创建者 Febiana N R

Mar 08, 2020

Week 3 are hard to understand and it is like built for someone with marketing background