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Introduction to Marketing, University of Pennsylvania

5,448 个评分
1,079 个审阅


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....


创建者 MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

创建者 AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


1,042 个审阅

创建者 Pranay Chandekar

Dec 14, 2018

Must take course for anyone and everyone who even have slightest of interest in marketing.

创建者 suganya m

Dec 14, 2018

very useful , i learned lot of new thinks in market, prodcut .

创建者 Namita Sharma

Dec 10, 2018

It is totally worth for new beginners, I am grateful to Prof. as she explained difference of marketing tactics with good examples . Really Appreciate the method of explaining.

创建者 Ahmed Mohammed Ahmed El-Affendi

Dec 07, 2018

Very nice content and dense science!

创建者 Lauren Bailey

Dec 06, 2018

Excellent review of marketing concepts, trends, and methods. Instructors deliver lectures with special energy and clear passion for what they are teaching.

创建者 Yiling Liu

Dec 03, 2018

This course begins with the really fundamentals like what is marketing to customer centric marketing and at last to different marketing techniques. I really got the difference between these terms like customer centric and product centric marketing, and also lots of interesting observations like long tail effect and how Internet is affecting people's behavior.


Dec 03, 2018

It was easy to understand marketing's basic theory

创建者 Vatsal Kanakiya

Dec 02, 2018

Good course to understand the basics of Marketing!

创建者 Brennen B. Carter

Dec 01, 2018

Pretty good course, challenged me

创建者 Yasser arazdi

Nov 30, 2018

learned a lot in this couse , i highly recommend it