关于此课程： When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.
制作方： University of Pennsylvania
教学方： Katherine Klein, Edward H. Bowman Professor of Management
The Wharton School
教学方： Christopher Geczy, Adjunct Professor of Finance
Fianance
| 基本信息 | |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Module 1: Purpose-Driven Leadership
In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.
9 视频, 3 阅读材料
- 视频: The Role of Business is Changing
- 视频: Cultivate Your Purpose
- Leitura: Reading - Cultivate Your Purpose Worksheet
- 视频: Test Your Assumptions
- Leitura: Reading - Test Your Assumptions Worksheet
- 视频: Find the Win-Win
- 视频: Bring it Home
- 视频: Evaluate, Revise, and Renew
- 视频: Module Wrap-Up
- 视频: (Optional) Interview with Derek Handley
- Leitura: Module 1 - Lecture Slides
已评分: Module 1 Quiz
第 2 周
Module 2: How Business Drives Social Impact
What is the relationship between impact and financial performance? Does it pay for a company to drive impact? In this module, you'll learn various methods businesses use to create social and environmental impact. You’ll identify the different components of impact measurement: valence, focus, depth, breadth, and cost-effectiveness. With Nick Ashburn, Senior Director of Impact Investing of Wharton Social Impact, you’ll discuss real-life examples such as Starbucks, Campbell’s Soup, and Warby Parker, and the impactful decisions they made in employment, operations, and investment. By the end of this module, you’ll be able to refine the method in which your business can reduce environmental challenges and/or ensure fair and equal opportunity, and create a plan for your company to drive both impact and financial performance.
11 视频, 1 阅读材料
- 视频: Driving Impact - How, Why, and What
- 视频: Practices: Employment with Nick Ashburn
- 视频: Practices: Operations and Supply with Nick Ashburn
- 视频: Practices: Investment with Nick Ashburn
- 视频: Products and Services with Nick Ashburn
- 视频: Philanthropy with Nick Ashburn
- 视频: Impact and Profit
- 视频: Conclusion
- 视频: (Optional) Interview with Bart Houlahan
- 视频: (Optional) Interview with Lisa Hall
- Leitura: Module 2 - Lecture Slides
已评分: Module 2 Quiz
第 3 周
Module 3: Impact Measurement
In this module, you’ll examine the criteria and standards of evidence developed to measure the true social impact of your organization. You’ll identify the Sustainable Development Goals (SDGs) and Environmental Social and Governance Criteria (ESG) to be able to better answer the question “What is the Impact of X?” By examining the Nesta Foundation Framework and its standard of evidence, you’ll explore the different levels of rigor for each logic model using real-life examples and learn to accurately assess your organization’s inputs, outputs, and impact. By the end of this module, you’ll be able to calculate the Social Return on Investment (SROI) of your enterprise and be able to strategize an effective plan for your business.
10 视频, 2 阅读材料
- 视频: What is the Impact of X?
- 视频: Standards of Evidence
- 视频: Logic Model Level 1
- 视频: Logic Model Level 2
- 视频: Logic Model Level 3
- 视频: Logic Model Level 4
- 视频: Logic Model Level 5
- 视频: Logic Model Level Q
- 视频: Conclusion
- Leitura: Reading: Logic Model Worksheet
- Leitura: Module 3 - Lecture Slides
已评分: Module 3 Quiz
第 4 周
Module 4: Impact Investing
This module was designed to introduce you to the basics of impact investing. By analyzing global trends on Socially Responsible Investing (SRI), classic models of impact investment such as microfinance, and actual research data, you’ll gain a deeper understanding of the current models of impact investment and which model would work best for your organization. Through exploring other benefit corporations and the UN Principles of Responsible Investment, you’ll discover how NGOs, government, and shareholders and their roles in impactful investments. By the end of this module, you’ll be able to gauge the risk and rewards behind impactful investments, and be able to navigate these issues effectively while exerting sustainable and meaningful impact.
8 视频, 1 阅读材料
- 视频: Global Trends
- 视频: Classic Impact Investing
- 视频: Great Expectations
- 视频: The Community
- 视频: What Can Government Do?
- 视频: Shareholder Activism
- 视频: Is There an (Expected) Cost to Social Investing?
- Leitura: Module 4 - Lecture Slides
已评分: Module 4 Quiz
常见问题解答
运作方式
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
制作方
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
价格
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评分和审阅
Course is a very informative and helpful overview of the many ways companies are incorporating social responsibility into their business decisions, practices and policies. The material was very good overall and the presentations were easy to follow and relevant. I would have liked the course to go a bit deeper into certain areas but perhaps the online version doesn't allow for that. Overall, a solid foundation on the topic.
I would recommend this course to anyone who has an interest in social entrepreneurship or anyone who wants an in dept understanding on measuring social impact. It is extremely informative, engaging and a challenge.
Properly designed and focused course. Great learning.
f
Great Intro