Create a Google Ads Search Campaign

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Coursera Project Network
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在此免费指导项目中,您将:

Understand the fundamentals strategic principles of online search marketing campaigns

Create a structured Google Ads Search Campaign

Design targeting options, compelling ads and keyword matching options

在面试中展现此实践经验

Clock2 hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

您要培养的技能

  • Digital Marketing
  • Marketing
  • Advertising
  • Online Advertising
  • google ads

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Intro and account creation

  2. Set up your goals and campaign type

  3. Choose your main targeting options.

  4. 4. Define bidding and budget

  5. Create adgroups and keywords

  6. Design compelling ads

  7. Pause and activate ad groups, personalize keyword match types

  8. Set up conversion tracking

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

授课教师

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