Career Brand Management Specialization
Market Yourself Professionally. Learn how to develop, manage and communicate a strong career brand in just three courses.
About This Specialization
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
Strategic Career Self-ManagementCurrent session: Mar 19
- 6 weeks of study, 3-5 hours/week
- English, Vietnamese, Romanian, Chinese (Simplified)
About the CourseAccording to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the
Career Brand Development and Self-CoachingCurrent session: Mar 19
- 5 weeks of study, 3-5 hours/week
About the CourseIn this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhanc
Strategic Self-Marketing and Personal BrandingCurrent session: Mar 19
- 4 weeks of study, 2-4 hours/week
About the CourseIn this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use rela
Career Total Fitness Annual RetreatUpcoming session: Apr 2
About the Capstone ProjectIn the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to o
Dr. Valeri Chukhlomin
Dr. Michele Forte
Assistant Professor, SUNY Empire State College
Dr. Kymn Harvin Rutigliano
Dr. John M. Beckem II
Assistant Professor of Finance and Management Studies
Dr. Tonka Jokelova
Coordinator of Curriculum and Instructional Design
Coordinator of Student Services
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