职业品牌管理职业生涯品牌管理 专项课程
Market Yourself Professionally. Learn how to develop, manage and communicate a strong career brand in just three courses.
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您将获得的技能
关于此 专项课程
无需相关领域的预备知识无需相关经验。
无需相关领域的预备知识无需相关经验。
此专项课程包含 4 门课程
Strategic Career Self-Management
According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker).
Career Brand Development and Self-Coaching
In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will be able to:
Strategic Self-Marketing and Personal Branding
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
Career Total Fitness Annual Retreat
In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities. The final Capstone Project is designed as an annual retreat aimed at facilitating your ability to step back from day-to-day demands and strategically focus on gaining a competitive edge on the job market by investigating new opportunities for career growth, conducting a thorough audit of your skill-building and self-marketing strategies, and developing new ways to enhance and showcase your marketable skills. The Capstone Project will allow you to integrate concepts and tools from the entire Career Brand Management specialization to effectively manage your career brand and increase personal effectiveness.
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纽约州立大学纽约州立大学
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程后我会获得大学学分吗?
完成专项课程后我会获得大学学分吗?
How do I complete the Specialization?
What is shown on the certificate that students earn in this Specializtion?
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