关于此 专项课程

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
学生职业成果
33%
完成此 专项课程 后开始了新的职业。
33%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 4 个月
建议进度:3 小时/周
英语(English)
学生职业成果
33%
完成此 专项课程 后开始了新的职业。
33%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 4 个月
建议进度:3 小时/周
英语(English)

此专项课程包含 4 门课程

课程1

课程 1

酒店分销基础

4.7
1,064 个评分
253 条评论
课程2

课程 2

营收管理基础:营收策略的基石

4.6
834 个评分
202 条评论
课程3

课程 3

需求管理:分解当今商业世界的孤岛

4.8
293 个评分
40 条评论
课程4

课程 4

Hôtel “De l'étoile” - a hotel in crisis?

4.6
69 个评分
17 条评论

提供方

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ESSEC商学院

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