酒店管理：分销、营收和需求管理专项课程

Build a Hospitality Business。Prepare for a professional career in the hotel industry in just three courses.

本专项课程介绍

This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

制作方：

行业合作伙伴：

4 courses

按照建议的顺序或选择您自己的顺序。

项目

旨在帮助您实践和应用所学到的技能。

证书

在您的简历和领英中展示您的新技能。

课程

Beginner Specialization.: No prior experience required.

第 1 门课程
酒店分销基础
课程学习时间
4 weeks, 2-4 hours/week
字幕
English
课程概述
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so p
您可以选择只参加本课程。 了解更多。
第 2 门课程
营收管理基础：营收策略的基石
字幕
English
课程概述
With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict con
您可以选择只参加本课程。 了解更多。
第 3 门课程
Demand management: Breaking down today’s commercial silos
课程学习时间
4 weeks, 4 - 5 hours per week
字幕
English
课程概述
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset
您可以选择只参加本课程。 了解更多。
第 4 门课程
Hôtel “De l'étoile” - a hotel in crisis?
计划开课班次：Nov 5
课程学习时间
4 weeks of study, 2-4 hours/week
字幕
English
毕业项目介绍
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that t
您可以选择只参加本课程。 了解更多。

制作方

Marked by a deep humanistic tradition, ESSEC Business School trains tomorrow’s managers to make thoughtful connections between economic progress and social issues.
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.

Peter O'Connor
Professor of information systems, Director of the MBA in Hospitality Management
Nicolas Graf
Professeur

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