- Copyright
- Music
- Social Media
- Business
- Entrepreneurship
- Music business
- Revenue streams
- Teambuilding
- Contracts
- Marketing
- Crowdfunding
- Networking
音乐商务 专项课程
Launch Your Career in the Music Business. Success Begins with Creativity & Fundamentals in Entrepreneurship, Law, and Music Business Structure
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您将学到的内容有
How to navigate the music business as an independent artist, including how to network, leverage social media, and launch a crowdfunding campaign
Discuss how the music business functions, including the various roles within the business, contract agreements, and how artists make money
Discuss the exclusive rights granted by copyright law and explain how to leverage those rights as a creator
Leverage skills used in musicianship to become a more effective entrepreneur
您将获得的技能
关于此 专项课程
应用的学习项目
Learners will develop a comprehensive plan for their music career, including a vision statement, website, and an optional crowdfunded campaign. Learners will also analyze and discuss a series of high-profile, real-world case studies from the music industry.
No prior knowledge of background is required to complete this specialization.
No prior knowledge of background is required to complete this specialization.
专项课程的运作方式
加入课程
Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。
实践项目
每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。
获得证书
在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

此专项课程包含 4 门课程
音乐商务基础
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
Building Your Career in Music: Developing A Brand and Funding Your Music
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
Copyright Law in the Music Business
In this course taught by E. Michael Harrington, students will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. Students will also learn what to do if someone copies their work and what to do if they are accused of copying someone else. Finally, the course will discuss how technology has changed copyright for the better (and worse) and how copyright laws may change in the coming years.
Creativity And Entrepreneurship
Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.
提供方

伯克利音乐学院
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程需要多长时间?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
完成专项课程后我会获得大学学分吗?
还有其他问题吗?请访问 学生帮助中心。