Search Engine Optimization (SEO) 专项课程

于 Oct 18 开始

Search Engine Optimization (SEO) 专项课程

Become an SEO Expert。Master search engine optimization tools and strategies

本专项课程介绍

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

制作方:

courses
6 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    Introduction to Search Engine Optimization

    字幕
    English, Greek

    课程概述

    Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome t
  2. 第 2 门课程

    Search Engine Optimization Fundamentals

    课程学习时间
    课程周期:4周 学习时长:每周1-3小时
    字幕
    English

    课程概述

    Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform ke
  3. 第 3 门课程

    Optimizing a Website for Search

    课程学习时间
    课程时长为4周,每周2-3小时
    字幕
    English

    课程概述

    Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating ke
  4. 第 4 门课程

    Advanced Content and Social Tactics to Optimize SEO

    课程学习时间
    4 weeks of study, 1-3 hours/week
    字幕
    English

    课程概述

    Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establ
  5. 第 5 门课程

    Advanced Search Engine Optimization Strategies

    课程学习时间
    4-6 weeks of study, 5-7 hours/week
    字幕
    English

    课程概述

    This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Dis
  6. 第 6 门课程

    Website Optimization Client Report Project

    计划开课班次:Oct 29
    字幕
    English

    课程概述

    SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the diff

制作方

  • University of California, Davis

    University of California, Davis

    UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

  • Dave Lloyd

    Dave Lloyd

    Senior Manager, Global Search Marketing
  • Eric Enge

    Eric Enge

    Co-Author of "The Art of SEO"
  • Rebekah May

    Rebekah May

    SEO Manager & Lead SEO Instructor, Lead Qual

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