关于此 专项课程

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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
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100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 7 个月
建议进度:2 小时/周
英语(English)
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 7 个月
建议进度:2 小时/周
英语(English)

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此专项课程包含 6 门课程

课程1

课程 1

什么是社交?

4.6
3,901 个评分
1,030 条评论
课程2

课程 2

聆听的重要性

4.6
1,549 个评分
312 条评论
课程3

课程 3

设计与执行营销策略

4.8
1,115 个评分
181 条评论
课程4

课程 4

整合营销传播的内容、广告与社会化

4.7
994 个评分
151 条评论

提供方

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西北大学

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