社交媒体营销 专项课程

开始日期 Aug 13

社交媒体营销 专项课程

Manage Your Social Strategies。Expand your online audience and establish your social brand in five courses.

本专项课程介绍

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

制作方:

courses
6 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    什么是社交?

    当前班次:Aug 13
    课程学习时间
    课程周期:4周 学习时长:每周1-3小时
    字幕
    English, Spanish, Arabic

    课程概述

    The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program
  2. 第 2 门课程

    The Importance of Listening

    当前班次:Aug 13
    课程学习时间
    4 weeks of study, 2-4 hours/week
    字幕
    English

    课程概述

    In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amaz
  3. 第 3 门课程

    设计与执行营销策略

    当前班次:Aug 13
    课程学习时间
    4 weeks of study, 1-3 hours/week
    字幕
    English

    课程概述

    In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn
  4. 第 4 门课程

    Content, Advertising & Social IMC

    当前班次:Aug 13
    课程学习时间
    课程周期:4周 学习时长:每周1-3小时
    字幕
    English

    课程概述

    Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social I
  5. 第 5 门课程

    The Business of Social

    当前班次:Aug 13
    课程学习时间
    4 weeks of study, 1-2 hours/week
    字幕
    English

    课程概述

    In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your
  6. 第 6 门课程

    社会化营销毕业项目

    计划开课班次:Sep 10
    课程学习时间
    5 weeks of study, 2-4 hours/week
    字幕
    English

    毕业项目介绍

    Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools

制作方

  • Northwestern University

    Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • Randy Hlavac

    Randy Hlavac

    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

FAQs