Strategic Management and Innovation 专项课程

于 Oct 17 开始

Strategic Management and Innovation 专项课程

Manage 21st Century Business Strategy。Develop and implement an innovative business approach in just three courses.

本专项课程介绍

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

制作方:

courses
4 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    战略管理

    课程学习时间
    4 weeks of study, 2-4 hours/week
    字幕
    English, Vietnamese, Portuguese (Brazilian)

    课程概述

    The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in marke
  2. 第 2 门课程

    制定战略

    字幕
    English, Romanian

    课程概述

    The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we
  3. 第 3 门课程

    战略执行

    课程学习时间
    2-4 hours per week
    字幕
    English, Romanian

    课程概述

    Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th ce
  4. 第 4 门课程

    企业战略 - 毕业项目

    当前班次:Oct 8
    字幕
    English

    毕业项目介绍

    In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Str

制作方

  • Copenhagen Business School

    With the distinctiveness of our diversity, Copenhagen Business School aims to become a leading business university with research and teaching excellence in classical management disciplines as well as in disciplines that place business in a wider social, political and cultural context.

    Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

  • Robert Austin

    Robert Austin

    Professor, Management of Creativity and Innovation
  • Marcus Møller Larsen

    Marcus Møller Larsen

    Assistant Professor, Strategic Management and Globalization
  • Nicolai Pogrebnyakov

    Nicolai Pogrebnyakov

    Associate Professor

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