The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
- 5 stars66.56%
- 4 stars24.51%
- 3 stars6.09%
- 2 stars1.56%
- 1 star1.26%
I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.
I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
关于 战略管理与创新 专项课程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.