课程信息
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第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:5 weeks of study, 0.5-1.5 hours/week...

英语(English)

字幕:英语(English)

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:5 weeks of study, 0.5-1.5 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 小时

Course Overview and Week 1-Analysis of Business Problems: Capstone

12 个视频 (总计 53 分钟), 3 个阅读材料, 1 个测验
12 个视频
What is Gas Gas? Company Promo Video3分钟
1. Week 1 Intro1分钟
2. The Role of the Manager3分钟
3. Structured vs. Unstructured Problems7分钟
4. Finding Solutions to Unstructured Problems7分钟
5. Introducing Six Steps to Solving Problems7分钟
6. Criteria and Alternatives6分钟
7. From Analysis to Action4分钟
8. Hamlet & Othello3分钟
9. What’s Next2分钟
Interview with Ramon Puente5分钟
3 个阅读材料
Course Overview & Syllabus5分钟
Required Reading: IESE's Six-Step Process10分钟
Required Reading: GAS GAS Case1 小时 30 分
2
完成时间为 1 小时

Week 2: GAS GAS Marketing Problem

4 个视频 (总计 14 分钟), 1 个阅读材料, 1 个测验
4 个视频
2. Consumer Considerations and Branding3分钟
3. Pricing and Channel Considerations3分钟
Interview with Ramon Puente: The Marketing Problem5分钟
1 个阅读材料
About Week 2: GAS GAS Marketing Problem2分钟
3
完成时间为 1 小时

Week 3: GAS GAS Finance Problem

5 个视频 (总计 19 分钟), 1 个阅读材料, 1 个测验
5 个视频
2. Understand GAS GAS5分钟
3. The Financial Effect of Partnering with KTM4分钟
4. Integrate Finance in Strategy4分钟
Interview with Ramon Puente: The Finance Problem2分钟
1 个阅读材料
About Week 3: GAS GAS Finance Problem2分钟
4
完成时间为 2 小时

Week 4: GAS GAS Organizational Behavior Problem

5 个视频 (总计 30 分钟), 1 个阅读材料, 1 个测验
5 个视频
2. Degree of Teamness on Board5分钟
3. GAS GAS Employees7分钟
4. Week 4 Recap2分钟
Interview with Ramon Puente: The Managing People Problem6分钟
1 个阅读材料
About Week 4: GAS GAS Organizational Behavior Problem2分钟

讲师

Avatar

Carlos García Pont

Professor
Marketing Department

关于 西班牙IESE商学院

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

关于 Foundations of Management 专项课程

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

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