课程信息
4.6
19 个评分
2 个审阅
专项课程

第 5 门课程(共 5 门)

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100% 在线

立即开始,按照自己的计划学习。
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可灵活调整截止日期

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完成时间(小时)

完成时间大约为13 小时

建议:5 weeks of study, 0.5-1.5 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程

第 5 门课程(共 5 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为13 小时

建议:5 weeks of study, 0.5-1.5 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

Course Overview and Week 1-Analysis of Business Problems: Capstone

Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I’ll introduce you to IESE’s six-step Analysis of Business Problems (ABP) methodology. This methodology is a very useful tool to help managers in their principal responsibility: making decisions. Because most business problems involve financial, technical and human issues, they are by nature complex. No matter how much thought you put into it, there is no “correct solution” and certainly no guarantee that your decision will yield the desired outcomes. Learning this six-step methodology is therefore a great help to many mangers as they take on their decision-making challenges, such as the one that GAS GAS faces. Objectives: To give learners a relevant and effective tool to make managerial decisions....
Reading
12 个视频 (总计 53 分钟), 3 个阅读材料, 1 个测验
Video12 个视频
What is Gas Gas? Company Promo Video3分钟
1. Week 1 Intro1分钟
2. The Role of the Manager3分钟
3. Structured vs. Unstructured Problems7分钟
4. Finding Solutions to Unstructured Problems7分钟
5. Introducing Six Steps to Solving Problems7分钟
6. Criteria and Alternatives6分钟
7. From Analysis to Action4分钟
8. Hamlet & Othello3分钟
9. What’s Next2分钟
Interview with Ramon Puente5分钟
Reading3 个阅读材料
Course Overview & Syllabus5分钟
Required Reading: IESE's Six-Step Process10分钟
Required Reading: GAS GAS Case30分钟
2
完成时间(小时)
完成时间为 1 小时

Week 2: GAS GAS Marketing Problem

Now that you understand a bit of the history of GAS GAS, it’s time to analyze the situation from a marketing perspective. The decision to manufacture bikes for KTM will undoubtedly have an impact on consumers, branding, pricing and channels. Will that impact be positive or negative? Are the risks worth the long-term benefit? What should the CEO take into consideration when making a decision? By the end of the session you should have enough information to advise Ramon Puente about the relevant marketing issues. Objective: To apply the marketing concepts acquired in Marketing: Understanding Your Customers in order to evaluate and make a decision about GAS GAS....
Reading
4 个视频 (总计 14 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
2. Consumer Considerations and Branding3分钟
3. Pricing and Channel Considerations3分钟
Interview with Ramon Puente: The Marketing Problem5分钟
Reading1 个阅读材料
About Week 2: GAS GAS Marketing Problem2分钟
3
完成时间(小时)
完成时间为 1 小时

Week 3: GAS GAS Finance Problem

In this session, we will evaluate GAS GAS’ history and current situation and discuss the potential financial effect of partnering with KTM. After looking at some of the concepts we discussed in Module 3 - need of funds for operations (NFO), working capital (WC), sustainable growth and more – the learner will be able to understand how the financial outlook will influence the ultimate decision. Objective: To apply the financial concepts acquired in Operational Finance: Building a Robust Business in order evaluate the GAS GAS problem from a financial perspective. ...
Reading
5 个视频 (总计 19 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
2. Understand GAS GAS5分钟
3. The Financial Effect of Partnering with KTM4分钟
4. Integrate Finance in Strategy4分钟
Interview with Ramon Puente: The Finance Problem2分钟
Reading1 个阅读材料
About Week 3: GAS GAS Finance Problem2分钟
4
完成时间(小时)
完成时间为 2 小时

Week 4: GAS GAS Organizational Behavior Problem

All business decisions have a direct impact on people. So that the board makes the best decision possible, it is important to examine whether they have the most effective tools at their disposal from an Organization Behavior perspective. Who are the people on the board and how well do they work together as a team? Whatever they decide will affect GAS GAS employees. This is a critical consideration for leadership to take into account as they weigh the financial and marketing issues you have already discussed. Objective: To apply the organizational behavior concepts acquired in Organizational Behavior: Managing People in order to evaluate and help Ramon Puente make a decision about GAS GAS. ...
Reading
5 个视频 (总计 30 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
2. Degree of Teamness on Board5分钟
3. GAS GAS Employees7分钟
4. Week 4 Recap2分钟
Interview with Ramon Puente: The Managing People Problem6分钟
Reading1 个阅读材料
About Week 4: GAS GAS Organizational Behavior Problem2分钟

讲师

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Carlos García Pont

Professor
Marketing Department

关于 IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

关于 Foundations of Management 专项课程

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

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