课程信息

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学生职业成果

50%

完成这些课程后已开始新的职业生涯

29%

通过此课程获得实实在在的工作福利

20%

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完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:英语(English), 越南语

学生职业成果

50%

完成这些课程后已开始新的职业生涯

29%

通过此课程获得实实在在的工作福利

20%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:英语(English), 越南语

讲师

提供方

西班牙IESE商学院 徽标

西班牙IESE商学院

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up96%(1,513 个评分)Info
1

1

完成时间为 2 小时

Course Overview & Week 1

完成时间为 2 小时
16 个视频 (总计 78 分钟), 4 个阅读材料, 1 个测验
16 个视频
1.- Course Outline2分钟
2.- Week 1 Overview3分钟
3.- Framing Marketing Challenges, Part 14分钟
4.- Framing Marketing Challenges, Part 26分钟
5.- The Marketing Process, Part 16分钟
6.- The Marketing Process, Part 24分钟
7.- Segmentation, Part 14分钟
8.- Segmentation, Part 23分钟
9.- Segmentation Part 35分钟
10.- Segmentation Part 42分钟
11.- Marketing Research, Part 17分钟
12.- Marketing Research, Part 25分钟
13.- Marketing Research, Part 34分钟
14.- Targeting and Positioning, Part 16分钟
15.- Targeting and Positioning, Part 25分钟
4 个阅读材料
Syllabus10分钟
About Week 110分钟
Required Reading10分钟
Week 1 Quiz Solutions Key10分钟
1 个练习
Week 118分钟
2

2

完成时间为 2 小时

Week 2: Product, Pricing & Channel Design

完成时间为 2 小时
17 个视频 (总计 80 分钟), 3 个阅读材料, 1 个测验
17 个视频
2.- Product Definition, Part 17分钟
3.- Product Definition, Part 23分钟
4.- Estimating Product Demand, Part 14分钟
5.- Estimating Product Demand, Part 24分钟
6.- Managing Products, Part 13分钟
7.- Managing Products, Part 25分钟
8.- Managing Products, Part 33分钟
9.- Pricing Fundamentals, Part 15分钟
10.- Pricing Fundamentals, Part 24分钟
11.- Pricing Fundamentals, Part 33分钟
12.- Pricing Fundamentals, Part 45分钟
13.- Pricing Fundamentals, Part 54分钟
14.- Channel Design, Part 14分钟
15.- Channel Design, Part 27分钟
16.- Channel Management7分钟
17.- Week 2 Recap1分钟
3 个阅读材料
About Week 210分钟
Required Reading10分钟
Week 2 Quiz Solution Key10分钟
1 个练习
Week 216分钟
3

3

完成时间为 2 小时

Week 3: Building Strong Brands

完成时间为 2 小时
13 个视频 (总计 55 分钟), 2 个阅读材料, 1 个测验
13 个视频
2.- Defining Brands4分钟
3.- What Things Can Be Branded?4分钟
4.- Why Are Brands Important?, Part 14分钟
5.- Why Are Brands Important?, Part 23分钟
6.- The Value of a Brand, Part 14分钟
7.- The Value of a Brand, Part 26分钟
8.- Brand Equity5分钟
9.- The Branding Process, Part 16分钟
10.- The Branding Process, Part 23分钟
11.- Brand Extensions, Part 14分钟
12.- Brand Extensions, Part 26分钟
13.- Week 3 Recap53
2 个阅读材料
About Week 310分钟
Week 3 Quiz Solution Key10分钟
1 个练习
Week 316分钟
4

4

完成时间为 3 小时

Week 4: Communication Strategy

完成时间为 3 小时
11 个视频 (总计 47 分钟), 1 个阅读材料, 2 个测验
11 个视频
2.- Communications Framework1分钟
3.- Mission And Market7分钟
4.- Map The Decision Making Process, Part 16分钟
5.- Map The Decision Making Process, Part 24分钟
6.- Message and Content4分钟
7.- Media, Part 14分钟
8.- Media, Part 26分钟
9.- Measurement5分钟
10.- Week 4 Recap1分钟
Conclusion to the Course1分钟
1 个阅读材料
About Week 410分钟
1 个练习
Week 4 - Part 114分钟

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关于 Foundations of Management 专项课程

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

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