Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
- 5 stars64.96%
- 4 stars20.92%
- 3 stars8.51%
- 2 stars3.16%
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来自MARKETING: CUSTOMER NEEDS AND WANTS的热门评论
Content wise its very rich and a good course for marketing student...must learn from this course.
Thank you professor. Thank you IESE School.\n\nThank you Coursera.
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
关于 Foundations of Management 专项课程
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.