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Annual Campaigns: Building a Case for Support, University of California, Davis

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课程信息

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign....
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创建者 Andrea

Jul 13, 2018

Instructors were better in Course 1.Examples of what a solicitation calendar usually looks like and includes would have been nice for visual learners.Instructions provided only for Microsoft Office, not MacOS.Staff did not reply to comments posted on Discussion Boards.No way to report incongruence in grading by people who admittedly (through discussion posts) were not even interest in actually grading assignments.