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The Business of Social, Northwestern University

4.7
468 个评分
56 个审阅

课程信息

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

热门审阅

创建者 TW

Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

创建者 CG

May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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54 个审阅

创建者 Danielle Cochran

Nov 20, 2018

Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.

创建者 Jose Javier Mirt

Nov 19, 2018

A very good course and with updated content

创建者 Diane Morneau

Sep 29, 2018

Great course - the videos of the last week are great wrap ups of the advice.

创建者 Sophie Abadia

Jul 12, 2018

This was a great reiteration of a lot of the course material you learn in the first 4 MOOCS. It teaches you how to develop those skills learned and allows you to analyze how you believe you've utilized them. Additionally, this provides additional guidance on how to move forward and develop your company's social marketing strategy.

创建者 François-Lévy Zidor

Jun 01, 2018

Just perfect.

创建者 Hamdy Refaat Mohamed Mohamed Goher

Mar 29, 2018

great content with new great information

创建者 Pashala Yates

Mar 15, 2018

Fantastic learning and speakers - just needs to be updated on tools (as they change) more frequently. Would definitely recommend for anyone looking for a comprehensive understanding of social marketing.

创建者 Lydia Risha

Feb 21, 2018

I have learned a lot from this course , which teaches us the great strategies for a successful Business in Social Media. What, who and where to monitor for a greater and most efficient Engagement with our High Value Market. Thanks a lot Mr Randy Hlavac and for all NorthWestern and Coursera team

创建者 Hans Keist

Jan 17, 2018

Good overview on how to rationalise an investment to senior management

创建者 Mohamed yousry azab

Dec 05, 2017

if you paid to get a certificate probably they will take your money and never reply to your emails , but to be honest the course get a good material .