课程信息
4.7
1,700 个评分
371 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为17 小时

建议:10 hours of videos and quizzes...
可选语言

英语(English)

字幕:英语(English), 乌克兰语, 中文(简体)

您将获得的技能

Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为17 小时

建议:10 hours of videos and quizzes...
可选语言

英语(English)

字幕:英语(English), 乌克兰语, 中文(简体)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Take Care of Your Competitors

In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other)....
Reading
9 个视频 (总计 68 分钟), 3 个阅读材料, 3 个测验
Video9 个视频
Game Setting6分钟
Eliminating Dominated Strategies11分钟
Nash Equilibrium11分钟
Prisoners ’ Dilemma3分钟
Game Setting10分钟
Backward Induction8分钟
Credible Threats 10分钟
Wrap Up 2分钟
Reading3 个阅读材料
How to Use Discussion Forums10分钟
Get to Know Your Classmates10分钟
Complete slides for week110分钟
Quiz3 个练习
Simultaneous Games10分钟
Sequential Games10分钟
Take Care of Your Competitors20分钟
2
完成时间(小时)
完成时间为 2 小时

Why Firms Work Together

According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples....
Reading
9 个视频 (总计 61 分钟), 1 个阅读材料, 5 个测验
Video9 个视频
Reasons for Cooperation3分钟
Finite Repetition 9分钟
Backward Induction9分钟
Infinite Repetition10分钟
Factors Influencing Cooperation8分钟
Aggressive Commitment10分钟
Cooperative Commitment4分钟
Wrap Up2分钟
Reading1 个阅读材料
Complete Slides Week 210分钟
Quiz5 个练习
Reasons for Cooperation6分钟
Finite Repetition8分钟
Infinite Repetition8分钟
Commitment8分钟
Why Firms Work Together20分钟
3
完成时间(小时)
完成时间为 2 小时

Complementary Products and Strategic Partnerships

In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting....
Reading
7 个视频 (总计 43 分钟), 1 个阅读材料, 4 个测验
Video7 个视频
Complements: Examples and Definitions7分钟
Generic Strategies 8分钟
Positive Externalities 9分钟
Examples 4分钟
Strategic Partnerships 7分钟
Wrap Up3分钟
Reading1 个阅读材料
Complete Slides Week 310分钟
Quiz4 个练习
Complements8分钟
Strategies for Complements8分钟
Complements and Cooperation8分钟
Complementary Products and Strategic Partnerships20分钟
4
完成时间(小时)
完成时间为 2 小时

Entering a New Market

This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market....
Reading
10 个视频 (总计 81 分钟), 1 个阅读材料, 4 个测验
Video10 个视频
Market Attractiveness 6分钟
Structural Entry Barriers12分钟
Strategic Entry Barriers6分钟
Commitment / Value Chain Reconfiguration10分钟
Judo Economics / Niche Market 10分钟
Structural Entry Barriers / Commitment12分钟
Limit Pricing / Predatory Pricing 8分钟
Pre-Emption 5分钟
Wrap Up3分钟
Reading1 个阅读材料
Complete Slides Week 410分钟
Quiz4 个练习
Market Choice and Entry Barriers10分钟
Entry Strategies8分钟
Entry Deterrence10分钟
Entering a New Market20分钟
4.7
371 个审阅Chevron Right
职业方向

45%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

13%

加薪或升职

热门审阅

创建者 AAJan 11th 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.

创建者 OOJul 23rd 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

讲师

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

关于 Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

关于 Competitive Strategy and Organization Design 专项课程

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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