Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
本课程是 Corporate Entrepreneurship: Innovating within Corporations 专项课程 专项课程的一部分
Building the Business Model for Corporate Entrepreneurs
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课程信息
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初级
完成时间大约为15 小时
英语（English）
字幕：英语（English）, 罗马尼亚语
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马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
完成时间为 3 小时
8 个视频 （总计 40 分钟）, 6 个阅读材料, 1 个测验
8 个视频
Welcome to Week One3分钟
What is a startup?3分钟
Customer, market, and value propostion6分钟
Product-market fit: The heart of the business model8分钟
Walk-through of the Business Model Canvas - Part 15分钟
Walk-through of the Business Model Canvas - Part 24分钟
How do you develop a business model?6分钟
6 个阅读材料
Welcome to Building the Business Model for Corporate Entrepreneurs3分钟
Meet Dan Gordon3分钟
Connect with your Classmates1分钟
Our Recommended Textbook for the Course3分钟
Download the Business Model Canvas Poster1分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
完成时间为 3 小时
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
完成时间为 3 小时
7 个视频 （总计 40 分钟）, 2 个阅读材料, 1 个测验
7 个视频
Why talk to customers? What do they know?5分钟
How to get insights from customers11分钟
Building a pipeline of customer interviews5分钟
What to do before the interview5分钟
What to do after the interview3分钟
Cold calling 1016分钟
2 个阅读材料
Talking to Humans3分钟
How to Interview a Customer (Optional)10分钟
完成时间为 3 小时
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
完成时间为 3 小时
12 个视频 （总计 95 分钟）, 7 个阅读材料, 2 个测验
12 个视频
Why have customer segments at all?6分钟
Customer segments, value propositions, and product features12分钟
Customer types8分钟
Customer segments and business models6分钟
Customer archetypes4分钟
Minimum viable product (MVP)7分钟
Market size and sizing8分钟
Physical and virtual goods12分钟
Market types10分钟
B2C and B2B markets9分钟
Crossing the chasm5分钟
7 个阅读材料
An Introduction to Customer Segmentation10分钟
In the Digital Era, People, Not Processes, Are Key (Optional)10分钟
Know Your Customers’ “Jobs to Be Done” (Optional)10分钟
What Is Value? The Costco Value Proposition (Optional)10分钟
The Lean Startup Methodology (Optional)10分钟
How To Design Your Next Minimum Viable Product (Optional)10分钟
Business Model Generation10分钟
2 个练习
Value Proposition and Customer Segment Analysis2分钟
Customer Types and Customer Archetypes Analysis2分钟
完成时间为 2 小时
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
完成时间为 2 小时
10 个视频 （总计 66 分钟）, 6 个阅读材料, 1 个测验
10 个视频
The funnel of customer engagement10分钟
What is a channel?10分钟
Product-channel fit7分钟
Cost structure6分钟
The rest of the business model canvas3分钟
Key activities9分钟
Key partnerships8分钟
Key resources5分钟
Final Thoughts1分钟
6 个阅读材料
The Elements of Value (Optional)10分钟
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10分钟
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10分钟
Business Model Generation10分钟
How To Turn Corporations Into Innovation Machines (Optional)10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
1 个练习
Developing Your Business Model18分钟
审阅
4.7
来自BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS的热门评论
由 VM 提供Nov 24, 2016
Great course with so much precise information, process and examples.\n\nThe focus is on how to develop the full business model
由 RM 提供Jan 18, 2019
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
由 DS 提供Jan 31, 2019
Understanding of business model easily from this course.
关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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