Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
本课程是 Corporate Entrepreneurship: Innovating within Corporations 专项课程 专项课程的一部分
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初级
完成时间大约为11 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 罗马尼亚语
对员工进行热门技能培训能否为您的公司带来益处？
体验 Coursera 企业版可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
初级
完成时间大约为11 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 罗马尼亚语
对员工进行热门技能培训能否为您的公司带来益处？
体验 Coursera 企业版
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
完成时间为 2 小时
8 个视频 （总计 40 分钟）, 6 个阅读材料, 1 个测验
完成时间为 3 小时
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
完成时间为 3 小时
7 个视频 （总计 40 分钟）, 2 个阅读材料, 1 个测验
完成时间为 4 小时
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
完成时间为 4 小时
12 个视频 （总计 95 分钟）, 7 个阅读材料, 2 个测验
完成时间为 3 小时
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
完成时间为 3 小时
10 个视频 （总计 66 分钟）, 6 个阅读材料, 1 个测验
审阅
- 5 stars77.94%
- 4 stars17.64%
- 3 stars2.94%
- 1 star1.47%
来自BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS的热门评论
由 RM 提供Jan 18, 2019
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
由 VM 提供Nov 24, 2016
Great course with so much precise information, process and examples.
The focus is on how to develop the full business model
由 RC 提供Apr 30, 2020
It was a great experience learning from University of Maryland
由 AS 提供Jan 31, 2019
Understanding of business model easily from this course.
关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
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