关于此课程： Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
此课程适用人群： For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.
教学方： Daniel Gordon, Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
| 基本信息 | |
| 级别 | 初级 |
| 语言 | English, 字幕： Romanian |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- Reading: Welcome to Building the Business Model for Corporate Entrepreneurs
- Reading: Meet Dan Gordon
- Reading: Connect with your Classmates
- Reading: Our Recommended Textbook for the Course
- Reading: Download the Business Model Canvas Poster
- 视频: Welcome to Week One
- 视频: What is a startup?
- 视频: Customer, market, and value propostion
- 视频: Product-market fit: The heart of the business model
- 视频: Walk-through of the Business Model Canvas - Part 1
- 视频: Walk-through of the Business Model Canvas - Part 2
- 视频: How do you develop a business model?
- 视频: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Reading: Talking to Humans
- 视频: Why talk to customers? What do they know?
- 视频: How to get insights from customers
- 视频: Building a pipeline of customer interviews
- 视频: What to do before the interview
- 视频: What to do after the interview
- 视频: Cold calling 101
- Reading: How to Interview a Customer (Optional)
- 视频: Why have customer segments at all?
- 视频: Customer segments, value propositions, and product features
- 视频: Customer types
- 视频: Customer segments and business models
- Reading: An Introduction to Customer Segmentation
- Reading: In the Digital Era, People, Not Processes, Are Key (Optional)
- Reading: Know Your Customers’ “Jobs to Be Done” (Optional)
- Reading: What Is Value? The Costco Value Proposition (Optional)
- 视频: Customer archetypes
- 视频: Minimum viable product (MVP)
- Reading: The Lean Startup Methodology (Optional)
- Reading: How To Design Your Next Minimum Viable Product (Optional)
- 视频: Market size and sizing
- 视频: Physical and virtual goods
- 视频: Market types
- 视频: B2C and B2B markets
- 视频: Crossing the chasm
- Reading: Business Model Generation
- 视频: The funnel of customer engagement
- 视频: What is a channel?
- 视频: Product-channel fit
- Reading: The Elements of Value (Optional)
- Reading: You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)
- Reading: Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)
- Reading: Business Model Generation
- 视频: Cost structure
- 视频: The rest of the business model canvas
- 视频: Key activities
- 视频: Key partnerships
- 视频: Key resources
- Reading: How To Turn Corporations Into Innovation Machines (Optional)
- 视频: Final Thoughts
- 视频: Learn More with the Master of Professional Studies in Technology Entrepreneurship
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
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Excellent course of very good quality, only that the Spanish speaking people, Latin Americans and South Americans would appreciate if they were so gentle to translate your prestigious courses into the English language
Thank you to Professor Daniel Gordon, high quality course in both content and how it is presented (can feel it is through personal knowledge and experience vs. several MOOCs where people give the feeling they are simply reading their script...)
great course
This course helps you to understand what is mean by customer, what are the customer types, what are customer segments, customer sentiments, customer loyalty and various ways to grow business. This course make simple to understand what is business model, model canvas and how to build business model for any kind of business. Thank you !!