In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions).
You will:
• Understand how corporations create, capture, and sustain competitive advantage.
• Analyze business situations and create a coherent corporate strategy.
• Understand the fit between corporate strategy and organization structure to improve economic performance.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
提供方
课程信息
4.5
329 个评分
您将获得的技能
Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 1 小时
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 个视频 （总计 2 分钟）, 6 个阅读材料, 1 个测验
1 个视频
6 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Description of Organizations and Brands10分钟
Updating Your Profile10分钟
Social Media10分钟
1 个练习
Orientation Quiz16分钟
完成时间为 5 小时
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 个视频 （总计 88 分钟）, 3 个阅读材料, 4 个测验
7 个视频
1-1.2: Backward and Forward Integration14分钟
1-1.3: Benefits and Costs of Integration13分钟
1-2.1: Diversification and Economic Value14分钟
1-2.2: Corporate Portfolio11分钟
1-2.3: Acquisition Process15分钟
Like this course? Learn more with the iMBA! (optional)1分钟
3 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
MIT Case 1 - Resolute Marine Energy10分钟
3 个练习
Lesson 1-1 Practice Quiz6分钟
Lesson 1-2 Practice Quiz6分钟
Module 1 Graded Quiz20分钟
周
2完成时间为 4 小时
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 个视频 （总计 27 分钟）, 3 个阅读材料, 4 个测验
4 个视频
2-1.2: The Modes of Foreign Market Entry7分钟
2-2.1: The Four Types of Global Strategy7分钟
2-2.2: The Diamond Model of National Competitive Advantage7分钟
3 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
MIT Case 2 - CX Technology10分钟
3 个练习
Lesson 2-1 Practice Quiz6分钟
Lesson 2-2 Practice Quiz6分钟
Module 2 Graded Quiz20分钟
周
3完成时间为 4 小时
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 个视频 （总计 42 分钟）, 3 个阅读材料, 4 个测验
5 个视频
3-1.2: Functional Structure7分钟
3-1.3: Multidivisional Structure7分钟
3-2.1: Matching Corporate Level Strategy and Organizational Structure10分钟
3-2.2: Matrix Structure8分钟
3 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
MIT Case 3 - CEMEX10分钟
3 个练习
Lesson 3-1 Practice Quiz6分钟
Lesson 3-2 Practice Quiz6分钟
Module 3 Graded Quiz20分钟
周
4完成时间为 4 小时
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 个视频 （总计 38 分钟）, 3 个阅读材料, 3 个测验
3 个视频
4-1.2: Corporate Social Responsibility13分钟
4-1.3: Mechanisms of Corporate Governance13分钟
3 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
MIT Case 4 - BP10分钟
2 个练习
Lesson 4-1 Practice Quiz6分钟
Module 4 Graded Quiz20分钟
4.5
43 个审阅热门审阅
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
讲师
Joe Mahoney
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
关于 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
关于 战略领导与管理 专项课程
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
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