关于此课程： In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions). You will: • Understand how corporations create, capture, and sustain competitive advantage. • Analyze business situations and create a coherent corporate strategy. • Understand the fit between corporate strategy and organization structure to improve economic performance. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
制作方： 伊利诺伊大学香槟分校
教学方： Joe Mahoney, Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
| 基本信息 | 课程 6（共 7 门，战略领导与管理 Specialization ） |
| 承诺学习时间 | 4 weeks of study, 5-7 hours/week |
| 语言 | English, 字幕： Korean |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 视频, 6 阅读材料, 1 练习测试
- 视频: Welcome to Corporate Strategy
- Leyendo: Syllabus
- Leyendo: About the Discussion Forums
- Leyendo: Glossary
- Leyendo: Description of Organizations and Brands
- Cuestionario de práctica: Orientation Quiz
- Leyendo: Updating Your Profile
- Cuadro de aviso de la discusión: Getting to Know Your Classmates
- Leyendo: Social Media
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 视频, 3 阅读材料, 2 练习测试
- Leyendo: Module 1 Overview
- Leyendo: Module 1 Readings
- 视频: 1-1.1: Scope of the Firm
- 视频: 1-1.2: Backward and Forward Integration
- 视频: 1-1.3: Benefits and Costs of Integration
- Cuestionario de práctica: Lesson 1-1 Practice Quiz
- 视频: 1-2.1: Diversification and Economic Value
- 视频: 1-2.2: Corporate Portfolio
- 视频: 1-2.3: Acquisition Process
- Cuestionario de práctica: Lesson 1-2 Practice Quiz
- Leyendo: MIT Case 1 - Resolute Marine Energy
- Cuadro de aviso de la discusión: Module 1 Case Study Discussion
- 视频: Like this course? Learn more with the iMBA! (optional)
已评分: Module 1 Peer Assessment
已评分: Module 1 Graded Quiz
第 2 周
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 视频, 3 阅读材料, 2 练习测试
- Leyendo: Module 2 Overview
- Leyendo: Module 2 Readings
- 视频: 2-1.1: Globalization and Global Strategy
- 视频: 2-1.2: The Modes of Foreign Market Entry
- Cuestionario de práctica: Lesson 2-1 Practice Quiz
- 视频: 2-2.1: The Four Types of Global Strategy
- 视频: 2-2.2: The Diamond Model of National Competitive Advantage
- Cuestionario de práctica: Lesson 2-2 Practice Quiz
- Leyendo: MIT Case 2 - CX Technology
- Cuadro de aviso de la discusión: Module 2 Case Study Discussion
已评分: Module 2 Peer Assessment
已评分: Module 2 Graded Quiz
第 3 周
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 视频, 3 阅读材料, 2 练习测试
- Leyendo: Module 3 Overview
- Leyendo: Module 3 Readings
- 视频: 3-1.1: Organization Design
- 视频: 3-1.2: Functional Structure
- 视频: 3-1.3: Multidivisional Structure
- Cuestionario de práctica: Lesson 3-1 Practice Quiz
- 视频: 3-2.1: Matching Corporate Level Strategy and Organizational Structure
- 视频: 3-2.2: Matrix Structure
- Cuestionario de práctica: Lesson 3-2 Practice Quiz
- Leyendo: MIT Case 3 - CEMEX
- Cuadro de aviso de la discusión: Module 3 Case Study Discussion
已评分: Module 3 Peer Assessment
已评分: Module 3 Graded Quiz
第 4 周
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 视频, 3 阅读材料, 1 练习测试
- Leyendo: Module 4 Overview
- Leyendo: Module 4 Readings
- 视频: 4-1.1: Public Firms and Their Role in Society
- 视频: 4-1.2: Corporate Social Responsibility
- 视频: 4-1.3: Mechanisms of Corporate Governance
- Cuestionario de práctica: Lesson 4-1 Practice Quiz
- Leyendo: MIT Case 4 - BP
- Cuadro de aviso de la discusión: Module 4 Case Study Discussion
已评分: Module 4 Peer Assessment
已评分: Module 4 Graded Quiz
常见问题解答
运作方式
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
制作方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
its a great learning experience
Great Professor and educationally challenging.
Loved this course
Excellent material, learnt a lot!