关于此课程： In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions). You will: • Understand how corporations create, capture, and sustain competitive advantage. • Analyze business situations and create a coherent corporate strategy. • Understand the fit between corporate strategy and organization structure to improve economic performance. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
制作方： University of Illinois at Urbana-Champaign
教学方： Joe Mahoney, Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
| 基本信息 | 课程 6（共 7 门，战略领导与管理 Specialization ） |
| 承诺学习时间 | 4 weeks of study, 5-7 hours/week |
| 语言 | English, 字幕： Korean |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 个视频, 6 个阅读材料, 1 个练习测验
- Leitura: Syllabus
- Leitura: About the Discussion Forums
- Leitura: Glossary
- Leitura: Description of Organizations and Brands
- Teste para praticar: Orientation Quiz
- Leitura: Updating Your Profile
- Prompt de discussão: Getting to Know Your Classmates
- Leitura: Social Media
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 个视频, 3 个阅读材料, 2 个练习测验
- Leitura: Module 1 Overview
- Leitura: Module 1 Readings
- 视频: 1-1.2: Backward and Forward Integration
- 视频: 1-1.3: Benefits and Costs of Integration
- Teste para praticar: Lesson 1-1 Practice Quiz
- 视频: 1-2.1: Diversification and Economic Value
- 视频: 1-2.2: Corporate Portfolio
- 视频: 1-2.3: Acquisition Process
- Teste para praticar: Lesson 1-2 Practice Quiz
- Leitura: MIT Case 1 - Resolute Marine Energy
- Prompt de discussão: Module 1 Case Study Discussion
- 视频: Like this course? Learn more with the iMBA! (optional)
已评分: Module 1 Peer Assessment
已评分: Module 1 Graded Quiz
第 2 周
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 个视频, 3 个阅读材料, 2 个练习测验
- Leitura: Module 2 Overview
- Leitura: Module 2 Readings
- 视频: 2-1.2: The Modes of Foreign Market Entry
- Teste para praticar: Lesson 2-1 Practice Quiz
- 视频: 2-2.1: The Four Types of Global Strategy
- 视频: 2-2.2: The Diamond Model of National Competitive Advantage
- Teste para praticar: Lesson 2-2 Practice Quiz
- Leitura: MIT Case 2 - CX Technology
- Prompt de discussão: Module 2 Case Study Discussion
已评分: Module 2 Peer Assessment
已评分: Module 2 Graded Quiz
第 3 周
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 个视频, 3 个阅读材料, 2 个练习测验
- Leitura: Module 3 Overview
- Leitura: Module 3 Readings
- 视频: 3-1.2: Functional Structure
- 视频: 3-1.3: Multidivisional Structure
- Teste para praticar: Lesson 3-1 Practice Quiz
- 视频: 3-2.1: Matching Corporate Level Strategy and Organizational Structure
- 视频: 3-2.2: Matrix Structure
- Teste para praticar: Lesson 3-2 Practice Quiz
- Leitura: MIT Case 3 - CEMEX
- Prompt de discussão: Module 3 Case Study Discussion
已评分: Module 3 Peer Assessment
已评分: Module 3 Graded Quiz
第 4 周
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 个视频, 3 个阅读材料, 1 个练习测验
- Leitura: Module 4 Overview
- Leitura: Module 4 Readings
- 视频: 4-1.2: Corporate Social Responsibility
- 视频: 4-1.3: Mechanisms of Corporate Governance
- Teste para praticar: Lesson 4-1 Practice Quiz
- Leitura: MIT Case 4 - BP
- Prompt de discussão: Module 4 Case Study Discussion
已评分: Module 4 Peer Assessment
已评分: Module 4 Graded Quiz
常见问题解答
运作方式
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
制作方
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
价格
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| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
I enjoyed this course and learned quite a bit! Thank you.
It was a great experience learning here .Thank you so much .
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
A very enriching course. It equips me more on my leadership and knowledge in organizing my company.