课程信息
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第 5 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为18 小时

建议:4 weeks of study, 4-6 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy

第 5 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为18 小时

建议:4 weeks of study, 4-6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Course Orientation

1 个视频 (总计 9 分钟), 5 个阅读材料, 1 个测验
1 个视频
5 个阅读材料
Syllabus20分钟
About the Discussion Forums10分钟
Glossary10分钟
Description of Organizations and Brands10分钟
Updating Your Profile10分钟
1 个练习
Orientation Quiz10分钟
完成时间为 4 小时

Module 1: Leading Strategically

14 个视频 (总计 88 分钟), 4 个阅读材料, 2 个测验
14 个视频
Module 1 Overview Lecture1分钟
1-1.1: Mission, Vision & Values6分钟
Executive Expert Introductions5分钟
Executive Expertise: Mission and Values6分钟
Mission and Values: Role of Leadership7分钟
1-2.1: Introduction to Business Models8分钟
1-2.2: The V.A.R.S. Framework, Part 112分钟
1-2.3: The V.A.R.S. Framework, Part 210分钟
Executive Expertise: Business Models7分钟
1-3.1: Coherence, Fit and SWOT6分钟
Case Introduction – Uber7分钟
Uber Case Study Summary5分钟
Like this course? Learn more with the iMBA! (optional)1分钟
4 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
Instructions for Case Study Analysis – Uber10分钟
Module 1 Discussions10分钟
1 个练习
Module 1 Quiz10分钟
2
完成时间为 4 小时

Module 2: External Analysis

9 个视频 (总计 83 分钟), 4 个阅读材料, 2 个测验
9 个视频
2-1.1 The PESTEL Framework9分钟
Executive Expertise: The External Environment6分钟
2-2.1 Structure, Conduct and Performance15分钟
2-2.2 Introducing the 5 Forces Framework17分钟
2-2.3 Applying the 5 Forces Framework5分钟
2-3.1 Dynamic Industry Analysis12分钟
Case Introduction – The Soft Drink Industry8分钟
The Soft Drink Industry Case Study Summary4分钟
4 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Module 2 Discussions10分钟
Instructions for Case Study Analysis – The Soft Drink Industry10分钟
1 个练习
Module 2 Quiz10分钟
3
完成时间为 4 小时

Module 3: Internal Analysis and Competitive Advantage

8 个视频 (总计 64 分钟), 4 个阅读材料, 2 个测验
8 个视频
3-1.1 Competitive Advantage & Firm Performance10分钟
3-2.1 Activities of the Firm11分钟
3-2.2 Resources and Capabilities10分钟
3-3.1 Sustained Competitive Advantage10分钟
Executive Expertise: Competitive Advantage8分钟
Case Introduction – Starbucks Corporation7分钟
Starbucks Case Study Summary2分钟
4 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Instructions for Case Study Analysis – Starbucks10分钟
Module 3 Discussions10分钟
1 个练习
Module 3 Quiz10分钟
4
完成时间为 4 小时

Module 4: Strategic Positioning and Strategic Renewal

10 个视频 (总计 68 分钟), 4 个阅读材料, 2 个测验
10 个视频
4-1.1 Generic Business Strategies12分钟
Executive Expertise: Strategic Positioning8分钟
4-2.1 Dual Strategies9分钟
4-3.1 Strategic Renewal8分钟
Executive Expertise: Strategic Renewal6分钟
4-4 The Manager’s Journey: Advice from Our Experts9分钟
Course Conclusion2分钟
Case Introduction – Lego Group4分钟
Lego Case Study Summary2分钟
4 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Module 4 Discussions10分钟
Instructions for Case Study Analysis – Lego10分钟
1 个练习
Module 4 Quiz10分钟
4.8
137 条评论Chevron Right

83%

完成这些课程后已开始新的职业生涯

45%

通过此课程获得实实在在的工作福利

25%

加薪或升职

来自商业战略的热门评论

创建者 HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

创建者 TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

讲师

Avatar

Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 战略领导与管理 专项课程

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
战略领导与管理

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