课程信息
4.8
445 个评分
85 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为18 小时

建议:4 weeks of study, 4-6 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语

您将获得的技能

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为18 小时

建议:4 weeks of study, 4-6 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 个视频 (总计 9 分钟), 6 个阅读材料, 1 个测验
Video1 个视频
Reading6 个阅读材料
Syllabus20分钟
About the Discussion Forums10分钟
Glossary10分钟
Description of Organizations and Brands10分钟
Updating Your Profile10分钟
Social Media10分钟
Quiz1 个练习
Orientation Quiz10分钟
完成时间(小时)
完成时间为 4 小时

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy. ...
Reading
12 个视频 (总计 73 分钟), 4 个阅读材料, 2 个测验
Video12 个视频
1-1.1: Mission, Vision & Values8分钟
Executive Expert Introductions5分钟
Executive Expertise: Mission and Values6分钟
1-2.1: Introduction to Business Models5分钟
1-2.2: The V.A.R.S. Framework, Part 16分钟
1-2.3: The V.A.R.S. Framework, Part 210分钟
Executive Expertise: Business Models7分钟
1-3.1: Coherence, Fit and SWOT7分钟
Case Introduction – Uber7分钟
Uber Case Study Summary5分钟
Like this course? Learn more with the iMBA! (optional)1分钟
Reading4 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
Instructions for Case Study Analysis – Uber10分钟
Module 1 Discussions10分钟
Quiz1 个练习
Module 1 Quiz10分钟
2
完成时间(小时)
完成时间为 4 小时

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework....
Reading
9 个视频 (总计 83 分钟), 4 个阅读材料, 2 个测验
Video9 个视频
2-1.1 The PESTEL Framework9分钟
Executive Expertise: The External Environment5分钟
2-2.1 Structure, Conduct and Performance16分钟
2-2.2 Introducing the 5 Forces Framework16分钟
2-2.3 Applying the 5 Forces Framework5分钟
2-3.1 Dynamic Industry Analysis12分钟
Case Introduction – The Soft Drink Industry8分钟
The Soft Drink Industry Case Study Summary4分钟
Reading4 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Instructions for Case Study Analysis – The Soft Drink Industry10分钟
Module 2 Discussions10分钟
Quiz1 个练习
Module 2 Quiz10分钟
3
完成时间(小时)
完成时间为 4 小时

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage....
Reading
8 个视频 (总计 64 分钟), 4 个阅读材料, 2 个测验
Video8 个视频
3-1.1 Competitive Advantage & Firm Performance9分钟
3-2.1 Activities of the Firm11分钟
3-2.2 Resources and Capabilities10分钟
3-3.1 Sustained Competitive Advantage10分钟
Executive Expertise: Competitive Advantage7分钟
Case Introduction – Starbucks Corporation7分钟
Starbucks Case Study Summary2分钟
Reading4 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Instructions for Case Study Analysis – Starbucks10分钟
Module 3 Discussions10分钟
Quiz1 个练习
Module 3 Quiz10分钟
4
完成时间(小时)
完成时间为 4 小时

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning....
Reading
9 个视频 (总计 62 分钟), 4 个阅读材料, 2 个测验
Video9 个视频
4-1.1 Generic Business Strategies12分钟
Executive Expertise: Strategic Positioning8分钟
4-2.1 Dual Strategies9分钟
4-3.1 Strategic Renewal8分钟
Executive Expertise: Strategic Renewal9分钟
Case Introduction – Lego Group4分钟
Lego Case Study Summary2分钟
Course Conclusion2分钟
Reading4 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Instructions for Case Study Analysis – Lego10分钟
Module 4 Discussions10分钟
Quiz1 个练习
Module 4 Quiz10分钟
4.8
85 个审阅Chevron Right
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

创建者 TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

讲师

Avatar

Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Strategic Leadership and Management 专项课程

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

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