In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
战略领导与管理 专项课程伊利诺伊大学香槟分校课程信息
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100% 在线
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第 5 门课程（共 7 门）
完成时间大约为18 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将获得的技能
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 7 门）
完成时间大约为18 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。
如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
完成时间为 2 小时
3 个视频 （总计 11 分钟）, 6 个阅读材料, 1 个测验
完成时间为 4 小时
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
完成时间为 4 小时
12 个视频 （总计 73 分钟）, 4 个阅读材料, 2 个测验
完成时间为 4 小时
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
完成时间为 4 小时
9 个视频 （总计 83 分钟）, 4 个阅读材料, 2 个测验
完成时间为 3 小时
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
完成时间为 3 小时
8 个视频 （总计 64 分钟）, 4 个阅读材料, 2 个测验
完成时间为 5 小时
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
完成时间为 5 小时
11 个视频 （总计 72 分钟）, 6 个阅读材料, 2 个测验
审阅
- 5 stars82.42%
- 4 stars14.82%
- 3 stars1.83%
- 2 stars0.57%
- 1 star0.34%
来自商业战略的热门评论
由 TL 提供Mar 18, 2020
Excellent course , really touch various subjects related to what business strategy is comprised of, also loved the case studies and learning about many different companies.
由 RR 提供Jan 5, 2018
The course tries to help the reader analyse the business models and help to identify the strategic fit for the organization. Very useful for a strategy and business analyst
由 HL 提供Aug 25, 2018
I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.
由 DO 提供Jan 15, 2020
Very impressive and highly beneficial course. Prior to taken the course, I had very limited knowledge in Business Strategy but after the course, it has really been an eye opener
关于 战略领导与管理 专项课程
Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
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