Chevron Left
返回到 Digital Marketing Capstone

学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的评价和反馈

558 个评分


This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Aug 14, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


Oct 18, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.


101 - Digital Marketing Capstone 的 125 个评论(共 166 个)

创建者 Vladimir V

Sep 6, 2019

创建者 mubasher a

Feb 9, 2021


Aug 24, 2020

创建者 Claudio D S F

Jul 3, 2017

创建者 Andres P

Nov 16, 2018

创建者 Tanya

Jun 25, 2017

创建者 Naman A

Apr 9, 2017

创建者 Aya M A E

Jun 26, 2019

创建者 Amir M M L

Apr 7, 2020

创建者 Jacob F

Jan 2, 2017

创建者 Warawut G

Apr 5, 2022

创建者 Daniel A M H

Mar 23, 2022

创建者 Maxwell K F

Feb 7, 2016

创建者 Cristóbal O E

Jul 15, 2017


Mar 12, 2022

创建者 Catalina B

Mar 2, 2021

创建者 Jaime C B

Oct 10, 2020

创建者 abo a m a m h m s

Jun 26, 2019

创建者 abdullah m

Jul 27, 2017

创建者 Daniel C

Oct 16, 2018

创建者 Diego M

Oct 15, 2019

创建者 Natali B

Feb 28, 2022

创建者 jad d

Jan 22, 2021

创建者 Jaime A M B

Jul 5, 2019

创建者 Ahmed M

Jan 15, 2019