课程信息

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第 3 门课程(共 4 门)
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初级
完成时间大约为15 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为15 小时
英语(English)
字幕:英语(English)

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香港中文大学 徽标

香港中文大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 1 小时

Module 0: Course Preliminaries

完成时间为 1 小时
2 个视频 (总计 5 分钟), 4 个阅读材料
2 个视频
Entering the China Market2分钟
4 个阅读材料
Acknowledgement10分钟
Copyright and eLearning Guidance at CUHK10分钟
Course Overview10分钟
Learn from the Expert Interviews10分钟
完成时间为 2 小时

Module 1: What Is Entrepreneurship?

完成时间为 2 小时
26 个视频 (总计 106 分钟)
26 个视频
1.2 What Is Stopping People From Being Entrepreneurial?2分钟
1.3 Entrepreneurs Vs Professionals2分钟
1.4 Why Do People Become Entrepreneurs?1分钟
1.5 What Are The Challenges China Entrepreneurs Face4分钟
1.6 Intrapreneurs And Entrepreneurs4分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Dr Alex Li, CEO & Founder of BizCONLINE7分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分钟
1 个练习
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4分钟
2

2

完成时间为 1 小时

Module 2a. Innovation And Creativity

完成时间为 1 小时
8 个视频 (总计 55 分钟)
8 个视频
2a.2 Disruptive Business Model14分钟
2a.3 Identify An Opportunity4分钟
Dr Alex Li, CEO & Founder of BizCONLINE14分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49
完成时间为 1 小时

Module 2b. Market Validation

完成时间为 1 小时
6 个视频 (总计 30 分钟)
6 个视频
2b.2 How Big Is Your Market?2分钟
2b.3 Prioritising The Ideas3分钟
2b.4 Market Validation Before Launching Your Product6分钟
2b.5 Your Business Positioning9分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5分钟
1 个练习
Week 2 Quiz: Market positioning8分钟
3

3

完成时间为 3 小时

Module 3. Business Plan

完成时间为 3 小时
14 个视频 (总计 88 分钟)
14 个视频
3.2 Determine The Objectives3分钟
3.3 Choose The Right Format2分钟
3.4 Business Model9分钟
3.5 What Else Should We Include?26分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11分钟
Dr Alex Li, CEO & Founder of BizCONLINE4分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7分钟
4

4

完成时间为 4 小时

Module 4. Startup Financing

完成时间为 4 小时
21 个视频 (总计 119 分钟)
21 个视频
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6分钟
4.3 Startup Valuation10分钟
4.4 Mode of Investment3分钟
4.5 Shareholder's Agreement7分钟
4.6 Investor Incentives3分钟
4.7 Potential Return for Investors1分钟
4.8 Investment Requirement4分钟
4.9 Financial Analysis (From Investors' Perspective) - Return5分钟
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6分钟
Dr Alex Li, CEO & Founder of BizCONLINE11分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分钟
完成时间为 4 小时

Supplementary Materials

完成时间为 4 小时
6 个视频 (总计 227 分钟)
6 个视频
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48分钟
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37分钟
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34分钟
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32分钟
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30分钟

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关于 Doing Business in China 专项课程

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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