Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
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教学大纲 - 您将从这门课程中学到什么
周
1Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11 个视频 （总计 94 分钟）, 7 个阅读材料, 1 个测验
11 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship11分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1分钟
Does your solution create value for your stakeholders?9分钟
What is value innovation?6分钟
Is the problem real?7分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
Will your business model work?10分钟
Crafting the business model canvas: Part 17分钟
Crafting the business model canvas: Part 26分钟
7 个阅读材料
Introduction to the course10分钟
Meet Dr. James V. Green10分钟
Connect with your classmates10分钟
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10分钟
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10分钟
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10分钟
Lecture Slides10分钟
1 个练习
Initial Business Model Canvas18分钟
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2Discovering the Customer
Discovering the customer and interviewing customers
6 个视频 （总计 46 分钟）, 5 个阅读材料, 1 个测验
6 个视频
Customer types8分钟
Customer segments and business models6分钟
Customer archetypes4分钟
Minimum viable product7分钟
How to interview customers5分钟
5 个阅读材料
Talking to Humans" by Giff Constable. Available as a free PDF.10分钟
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10分钟
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10分钟
"How do I set up customer interviews?" by Jeff Lash10分钟
Lecture Slides10分钟
1 个练习
Customer Interviews and Analysis: Part 1 of 220分钟
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3Understanding Customers
Analyzing customers
3 个阅读材料, 1 个测验
3 个阅读材料
Sizing the Opportunity (2:50)10分钟
Finding Patterns (1:50)10分钟
Looking for Insights (0:58)10分钟
1 个练习
Customer Interviews and Analysis: Part 2 of 220分钟
周
4Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5 个视频 （总计 47 分钟）, 6 个阅读材料, 1 个测验
5 个视频
Developing the marketing mix: Part 27分钟
Pricing13分钟
Sales forecasting10分钟
Managing the sales pipeline9分钟
6 个阅读材料
Marketing mix10分钟
Product strategies10分钟
Pricing strategies10分钟
Place strategies10分钟
Promotion strategies10分钟
Lecture Slides10分钟
1 个练习
Marketing and Sales Strategy12分钟
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创建者 OS•Mar 19th 2018
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
创建者 NJ•Jan 2nd 2016
A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.
讲师
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
关于 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
关于 创业：创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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