About this course: Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Created by: University of Maryland, College Park
Taught by: Dr. James V. Green, Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
| Basic Info |
Course 4 of 4 in the
Entrepreneurship: Launching an Innovative Business Specialization.
|
| Level | Beginner |
| Commitment | 4-6 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11 videos, 7 readings
Graded: Initial Business Model Canvas
WEEK 2
Discovering the Customer
Discovering the customer and interviewing customers
6 videos, 5 readings
Graded: Customer Interviews and Analysis: Part 1 of 2
WEEK 3
Understanding Customers
Analyzing customers
3 readings
Graded: Customer Interviews and Analysis: Part 2 of 2
WEEK 4
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5 videos, 6 readings
Graded: Marketing and Sales Strategy
WEEK 5
Refining the Solution
Product fit, validation, and scaling.
5 videos, 1 reading
Graded: Final Business Model Canvas
WEEK 6
Crafting the Business Plan
Creating a business plan
3 videos, 2 readings
Graded: Business Plan
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
A very good process to validate your idea for a new business. 2 optional resources that were introduced in an earlier course of the same program - Business Model Generation (Osterwalder, Pigneur) and Blue Ocean Strategy (Kim, Maubongne) - proved indispensable for this program finale. I continue to turn to these books to tool my new businesses. The Capstone, and the program in general, became the turning point in my entrepreneurial development.
Awesome course. I was enjoying every minute in it.
I am so grateful ....thank you
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
AWESOME! SUPERB!!