本课程是 Entrepreneurship: Launching an Innovative Business 专项课程 专项课程的一部分
Entrepreneurship Capstone
提供方
课程信息
4.6
77 个评分
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
您将获得的技能
Venture CapitalFinancial StatementFinanceEntrepreneurship
教学大纲 - 您将从这门课程中学到什么
Week
1Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11 个视频（共 94 分钟）, 7 个阅读材料, 1 个测验
11 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship11分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1分钟
Does your solution create value for your stakeholders?9分钟
What is value innovation?6分钟
Is the problem real?7分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
Will your business model work?10分钟
Crafting the business model canvas: Part 17分钟
Crafting the business model canvas: Part 26分钟
7 个阅读材料
Introduction to the course10分钟
Meet Dr. James V. Green10分钟
Connect with your classmates10分钟
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10分钟
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10分钟
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10分钟
Lecture Slides10分钟
1 个练习
Initial Business Model Canvas18分钟
Week
2Discovering the Customer
Discovering the customer and interviewing customers
6 个视频（共 46 分钟）, 5 个阅读材料, 1 个测验
6 个视频
Customer types8分钟
Customer segments and business models6分钟
Customer archetypes4分钟
Minimum viable product7分钟
How to interview customers5分钟
5 个阅读材料
Talking to Humans" by Giff Constable. Available as a free PDF.10分钟
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10分钟
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10分钟
"How do I set up customer interviews?" by Jeff Lash10分钟
Lecture Slides10分钟
1 个练习
Customer Interviews and Analysis: Part 1 of 220分钟
Week
3Understanding Customers
Analyzing customers
3 个阅读材料, 1 个测验
3 个阅读材料
Sizing the Opportunity (2:50)10分钟
Finding Patterns (1:50)10分钟
Looking for Insights (0:58)10分钟
1 个练习
Customer Interviews and Analysis: Part 2 of 220分钟
Week
4Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5 个视频（共 47 分钟）, 6 个阅读材料, 1 个测验
5 个视频
Developing the marketing mix: Part 27分钟
Pricing13分钟
Sales forecasting10分钟
Managing the sales pipeline9分钟
6 个阅读材料
Marketing mix10分钟
Product strategies10分钟
Pricing strategies10分钟
Place strategies10分钟
Promotion strategies10分钟
Lecture Slides10分钟
1 个练习
Marketing and Sales Strategy12分钟
4.6
17 个审阅50%
热门审阅
创建者 OS•Mar 19th 2018
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
创建者 NJ•Jan 2nd 2016
A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.
讲师
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
关于 University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
关于 Entrepreneurship: Launching an Innovative Business 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。
