课程信息
4.6
80 个评分
17 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为8 小时

建议:4-6 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Venture CapitalFinancial StatementFinanceEntrepreneurship
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为8 小时

建议:4-6 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas...
Reading
11 个视频 (总计 94 分钟), 7 个阅读材料, 1 个测验
Video11 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship11分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1分钟
Does your solution create value for your stakeholders?9分钟
What is value innovation?6分钟
Is the problem real?7分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
Will your business model work?10分钟
Crafting the business model canvas: Part 17分钟
Crafting the business model canvas: Part 26分钟
Reading7 个阅读材料
Introduction to the course10分钟
Meet Dr. James V. Green10分钟
Connect with your classmates10分钟
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10分钟
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10分钟
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10分钟
Lecture Slides10分钟
Quiz1 个练习
Initial Business Model Canvas18分钟
2
完成时间(小时)
完成时间为 2 小时

Discovering the Customer

Discovering the customer and interviewing customers...
Reading
6 个视频 (总计 46 分钟), 5 个阅读材料, 1 个测验
Video6 个视频
Customer types8分钟
Customer segments and business models6分钟
Customer archetypes4分钟
Minimum viable product7分钟
How to interview customers5分钟
Reading5 个阅读材料
Talking to Humans" by Giff Constable. Available as a free PDF.10分钟
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10分钟
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10分钟
"How do I set up customer interviews?" by Jeff Lash10分钟
Lecture Slides10分钟
Quiz1 个练习
Customer Interviews and Analysis: Part 1 of 220分钟
3
完成时间(小时)
完成时间为 1 小时

Understanding Customers

Analyzing customers...
Reading
3 个阅读材料, 1 个测验
Reading3 个阅读材料
Sizing the Opportunity (2:50)10分钟
Finding Patterns (1:50)10分钟
Looking for Insights (0:58)10分钟
Quiz1 个练习
Customer Interviews and Analysis: Part 2 of 220分钟
4
完成时间(小时)
完成时间为 2 小时

Creating the Marketing and Sales Strategy

Marketing mix, sales forecasting, and managing the sales pipeline...
Reading
5 个视频 (总计 47 分钟), 6 个阅读材料, 1 个测验
Video5 个视频
Developing the marketing mix: Part 27分钟
Pricing13分钟
Sales forecasting10分钟
Managing the sales pipeline9分钟
Reading6 个阅读材料
Marketing mix10分钟
Product strategies10分钟
Pricing strategies10分钟
Place strategies10分钟
Promotion strategies10分钟
Lecture Slides10分钟
Quiz1 个练习
Marketing and Sales Strategy12分钟
4.6
17 个审阅Chevron Right
职业晋升

50%

加薪或升职

热门审阅

创建者 OSMar 19th 2018

wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates

创建者 NJJan 2nd 2016

A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.

讲师

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

关于 University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

关于 Entrepreneurship: Launching an Innovative Business 专项课程

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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