课程信息

3,537 次近期查看

学生职业成果

83%

完成这些课程后已开始新的职业生涯

89%

通过此课程获得实实在在的工作福利

43%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为8 小时
英语(English)
字幕:英语(English)

您将获得的技能

Venture CapitalFinancial StatementFinanceEntrepreneurship

学生职业成果

83%

完成这些课程后已开始新的职业生涯

89%

通过此课程获得实实在在的工作福利

43%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为8 小时
英语(English)
字幕:英语(English)

提供方

马里兰大学帕克分校 徽标

马里兰大学帕克分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Defining the Opportunity

完成时间为 2 小时
10 个视频 (总计 83 分钟), 8 个阅读材料, 1 个测验
10 个视频
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1分钟
Does your solution create value for your stakeholders?9分钟
What is value innovation?6分钟
Is the problem real?7分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
Will your business model work?10分钟
Crafting the business model canvas: Part 17分钟
Crafting the business model canvas: Part 26分钟
8 个阅读材料
Introduction to the course3分钟
Meet Dr. James V. Green3分钟
Connect with your classmates3分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10分钟
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10分钟
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10分钟
Lecture Slides1分钟
1 个练习
Initial Business Model Canvas18分钟
2

2

完成时间为 2 小时

Discovering the Customer

完成时间为 2 小时
6 个视频 (总计 46 分钟), 5 个阅读材料, 1 个测验
6 个视频
Customer types8分钟
Customer segments and business models6分钟
Customer archetypes4分钟
Minimum viable product7分钟
How to interview customers5分钟
5 个阅读材料
Talking to Humans" by Giff Constable. Available as a free PDF.10分钟
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10分钟
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10分钟
"How do I set up customer interviews?" by Jeff Lash10分钟
Lecture Slides1分钟
1 个练习
Customer Interviews and Analysis: Part 1 of 220分钟
3

3

完成时间为 1 小时

Understanding Customers

完成时间为 1 小时
3 个阅读材料
3 个阅读材料
Sizing the Opportunity (2:50)10分钟
Finding Patterns (1:50)10分钟
Looking for Insights (0:58)10分钟
1 个练习
Customer Interviews and Analysis: Part 2 of 220分钟
4

4

完成时间为 2 小时

Creating the Marketing and Sales Strategy

完成时间为 2 小时
5 个视频 (总计 47 分钟), 6 个阅读材料, 1 个测验
5 个视频
Developing the marketing mix: Part 27分钟
Pricing13分钟
Sales forecasting10分钟
Managing the sales pipeline9分钟
6 个阅读材料
Marketing mix10分钟
Product strategies10分钟
Pricing strategies10分钟
Place strategies10分钟
Promotion strategies10分钟
Lecture Slides1分钟
1 个练习
Marketing and Sales Strategy12分钟

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关于 创业:创建创新型企业 专项课程

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
创业:创建创新型企业

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