关于此课程： This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
教学方： Ambroise Huret, Partner at Eleven Strategy & Management
strategy and management
| 级别 | 初级 |
| 语言 | English, 字幕： French |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- 视频: Introduction to the guests entrepreneurs
- Reading: Objectives of the lesson 1
- 视频: Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 1
- 视频: Interview: Personal values
- 视频: Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 2
- Reading: Additional Resources: Mastering your emotions
- Discussion Prompt: Your top five personal values:
- Practice Quiz: Practice Quiz Lesson 1
- Reading: Objectives of the lesson 2
- 视频: The lines of code that define your inner functioning: your “intrinsic programs”
- 视频: Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant
- 视频: Interview: Stories of choosing entrepreneurship over job
- Reading: Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:
- 视频: The life choice of entrepreneurship: identifying the trade-offs
- 视频: Interview: The life choice of the entrepreneurs
- Discussion Prompt: Dissociating yourself from your project:
- Practice Quiz: Practice quiz Lesson 2
- Reading: Objectives of the lesson 3:
- 视频: Understanding your belief system
- 视频: Strengthening your beliefs using “the little lies of success"
- 视频: Interview: Stories of belief system, as road to entrepreneurship
- Discussion Prompt: Discussion on empowering and limiting beliefs:
- Reading: Peer Reviews Overview: Qualities of strong feedback
- Reading: Objectives of the lesson 1
- 视频: Interview: Stories of finding an idea of a project
- 视频: Design thinking methodology to refine your product or service
- 视频: Interview of Julien Ulrich, Co-founder of ITEKUBE
- Reading: Tips for happiness from Tal Ben Sahar from Harvard University:
- Discussion Prompt: What makes organizations more creatively competitive?
- Practice Quiz: Practice Quiz Lesson 1
- Reading: Learning objectives of lesson 2
- 视频: The “S Curve” and the Singularity Concept part 1
- Discussion Prompt: Case of food delivery market
- 视频: The "S Curve” and the Singularity Concept part 2
- Reading: Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:
- Practice Quiz: Practice Quiz Lesson 2
- Reading: Lesson objectives
- 视频: Gathering a founding team part 1
- 视频: Gathering a founding team part 2
- 视频: Gathering a founding team part 3
- 视频: Interview of Charles Simpson: Founder of Senior Media
- Discussion Prompt: How to identify the co-founder of your entrepreneurial project?
- 视频: Bootstrapping VS Raising Money
- 视频: Interview: Stories of Bootstrapping VS Raising Money
- Reading: Pros and cons of raising money vs. bootstrapping
- Practice Quiz: Practice Quiz Lesson 3
- Reading: Objectives of the lesson 1
- 视频: Avoiding the traps when negotiating with investors
- 视频: Interview: Stories of raising money
- Practice Quiz: Practice Quiz Lesson 1
- Reading: Lesson Objectives
- 视频: Day to day cash management
- 视频: Interview: Stories of day to day cash management
- 视频: Structuring your Sales Strategy: Part 1
- 视频: Structuring your Sales Strategy part 2
- 视频: Interview: Structuring the sales strategy
- Discussion Prompt: Why should you be the first sales person in your company?
- Practice Quiz: Practice Quiz Lesson 2
- Reading: Lesson Objectives
- 视频: Getting your First Meeting with your Prospect: Part 1
- 视频: Getting your First Meeting with your Prospect: Part 2
- 视频: Interview: Stories of first sales meetings
- Discussion Prompt: Share your experience of first sales meetings:
- 视频: The Sales Meeting and the Art of Creating Rapport: Part 1
- 视频: The Sales Meeting and the Art of Creating Rapport: Part 2
- 视频: Interview: Stories of defining moments during sales meetings
- Practice Quiz: Practice Quiz Lesson 3
- Reading: Lesson Objectives
- 视频: Story of JobFact and the Lessons from a Failure
- Discussion Prompt: What do we did wrong in JobFact?
- 视频: Interview: Julien Recoing, Co-founder of JobFact
- Practice Quiz: Practice Quiz Lesson 1
- Reading: Lesson Objectives
- 视频: Recruiting your first employees
- 视频: Interview: Stories of recruiting first employees
- Reading: Forbes magazine: 7 keys to hiring your Startup's first employee
- 视频: Managing your team
- 视频: Interview: Stories of managing teams
- Discussion Prompt: Most important quality of a manager?
- Practice Quiz: Practice Quiz Lesson 2
- Reading: Lesson Objectives
- 视频: Initiating International expansion
- 视频: Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin
- Reading: How a French ‘kooky cookie’ brand cracked the US market?
- 视频: Triggering the Exit strategy
- 视频: Interview: Stories of Exit strategies
- 视频: An advice from the successful entrepreneurs
- Practice Quiz: Practice Quiz Lesson 3
- Reading: Course Evaluation: Entrepreneurship Strategy
- Practice Quiz: Verification of Course Evaluation Completion
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I love this Tutorial.... i ave learnt so much about my self with respect to Entrepreneurship
I've taken many classes on entrepreneurship and this one gives the best real life solutions to real problems an entrepreneur may encounter. While most classes offer theory based solutions, this one not only explains things in a practical way, but also gives step by step guides on how to do certain things. As other courses would say "find a partner to join you", this course gives you a complete guide on what to do and what not to do.
The professor was extremely engaging and everything was interesting. There isn't a section of the course that wasn't useful. Everything is explained very clearly. Another very well thought out aspect of this course is that its interactive and feels very tailored to each viewer individually.
The only thing that I didn't enjoy that much is the fact that there were always the same guest entrepreneurs and most of what they had to say couldn't really be applied. I wish more specific examples were chosen so that the theory could relate to very specific guests with the exact aspect of what is being taught.
I would highly recommend this course to anyone wondering where to start their entrepreneurship journey. There's no better course to learn the basics without hours of theoretical concepts.
Nicely constructed and quite clear. I would have wished to have more time with interviews and business cases (interviews with some entrepreuneurs)
PB
If you are thinking about launching an app, product, or business, this course will force you to do some thinking about early-stage finance, sales, hiring, and operations. The lectures are well produced, but the quality of content varies. You'll get some tips for social engineering your way through cold calls and early sales meetings, but little about how to make the best of an online advertising budget. Quizzes and assignments are reasonable, and as I said, force you to do at least some thinking about your priorities and the future of your business idea.