This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to Exit巴黎高等商学院
HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.
- 5 stars80.80%
- 4 stars16.87%
- 3 stars0.85%
- 2 stars0.73%
- 1 star0.73%
来自ENTREPRENEURSHIP STRATEGY: FROM IDEATION TO EXIT的热门评论
Very good overview of entrepreneurship. Real word advises are provided but not sure how to make them work!
I really enjoyed the "go to the point" approach provided here and the multiple authentic real world interviews
It's a very wonderful and the best you could find, which is open-ended and detailed enough for any youngster or whatever to follow through.
You will get to learn some key lessons that will be very helpful for your entrepreneurial journey.