课程信息
4.8
1,005 个评分
126 个审阅
专项课程

第 2 门课程(共 5 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management
专项课程

第 2 门课程(共 5 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Preparing to Launch: Essential Components

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job....
Reading
8 个视频 (总计 58 分钟), 1 个阅读材料, 1 个测验
Video8 个视频
1.1 The Lean Approach5分钟
1.2 MVP: Minimum Viable Product4分钟
1.3 The Lean Approach: Hypotheses and Preliminary Experiments4分钟
1.4 The Pivot3分钟
1.5 Taking the Leap: Quitting Your Day Job5分钟
1.6 The Art of the Pitch6分钟
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27分钟
Reading1 个阅读材料
Module 1 PDFs of Lecture Slides10分钟
Quiz1 个练习
Module 1 Quiz: Products, Pitches and Pivots20分钟
2
完成时间(小时)
完成时间为 2 小时

Module 2: Building the Team

This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation....
Reading
7 个视频 (总计 85 分钟), 1 个阅读材料, 1 个测验
Video7 个视频
2.1 The Role of Early Hires8分钟
2.2 Goals and Motivations13分钟
2.3 Founder's Agreements14分钟
2.4 Hiring Key Management3分钟
2.5 Finding Technical Resources7分钟
2.6 Allocating Equity Among Team Members25分钟
Reading1 个阅读材料
Module 2 PDFs of Lecture Slides10分钟
Quiz1 个练习
Module 2 Quiz: Building the Founding Team20分钟
3
完成时间(小时)
完成时间为 1 小时

Module 3: Networks, Professional Services, and Intellectual Property

In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors....
Reading
5 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
3.1 Mentors, Advisors and Advisory Boards4分钟
3.2 Professional Services: Lawyers and Accountants5分钟
3.3 Intellectual Property Overview14分钟
3.4 Summary - Legal Forms of the Enterprise9分钟
Reading1 个阅读材料
Module 3 PDFs of Lecture Slides10分钟
Quiz1 个练习
Module 3 Quiz: Creating Networks20分钟
4
完成时间(小时)
完成时间为 2 小时

Module 4: Branding, Strategy, and Summary

In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success. ...
Reading
7 个视频 (总计 106 分钟), 2 个阅读材料, 1 个测验
Video7 个视频
4.1 About Us - Authenticity and Personality18分钟
4.2 Bias and Meritocracy in Entrepreneurship7分钟
4.3 Incubators and Accelerators4分钟
4.4 Entrepreneurial Strategy23分钟
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30分钟
Reading2 个阅读材料
(Optional) Audio Interview with Big Ass Fans10分钟
Module 4 PDFs of Lecture Slides10分钟
Quiz1 个练习
Module 4 Quiz: Branding and the Entrepreneurial System20分钟
4.8
126 个审阅Chevron Right
职业方向

83%

完成这些课程后已开始新的职业生涯
工作福利

82%

通过此课程获得实实在在的工作福利
职业晋升

43%

加薪或升职

热门审阅

创建者 IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

创建者 GESep 15th 2017

Very insightful program. I appreciate all that were taught. I encouraged my friends to take this course whether they would pursue it or get a different perspective of your their professional career.

讲师

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 Entrepreneurship 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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