课程信息

49,530 次近期查看

学生职业成果

83%

完成这些课程后已开始新的职业生涯

74%

通过此课程获得实实在在的工作福利

17%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为8 小时
英语(English)
字幕:英语(English)

您将获得的技能

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

学生职业成果

83%

完成这些课程后已开始新的职业生涯

74%

通过此课程获得实实在在的工作福利

17%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为8 小时
英语(English)
字幕:英语(English)

提供方

宾夕法尼亚大学 徽标

宾夕法尼亚大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up96%(3,211 个评分)Info
1

1

完成时间为 2 小时

Preparing to Launch: Essential Components

完成时间为 2 小时
8 个视频 (总计 74 分钟), 1 个阅读材料, 1 个测验
8 个视频
1.1 The Lean Approach9分钟
1.2 Minimum Viable Products (MVPs)8分钟
1.3 Hypothesis and Preliminary Experiments4分钟
1.4 The Pivot3分钟
1.5 Making the Leap5分钟
1.6 The Art of the Pitch13分钟
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27分钟
1 个阅读材料
Module 1 PDFs of Lecture Slides10分钟
1 个练习
Module 1 Quiz: Products, Pitches and Pivots20分钟
2

2

完成时间为 2 小时

Module 2: Building the Team

完成时间为 2 小时
7 个视频 (总计 94 分钟), 1 个阅读材料, 1 个测验
7 个视频
2.1 The Role of Early Hires8分钟
2.2 Goals and Motivations13分钟
2.3 Founder's Agreements14分钟
2.4 Hiring Key Management12分钟
2.5 Finding Technical Resources7分钟
2.6 Allocating Equity Among Team Members25分钟
1 个阅读材料
Module 2 PDFs of Lecture Slides10分钟
1 个练习
Module 2 Quiz: Building the Founding Team20分钟
3

3

完成时间为 1 小时

Module 3: Networks, Professional Services, and Intellectual Property

完成时间为 1 小时
5 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
5 个视频
3.1 Mentors, Advisors, and Advisory Boards5分钟
3.2 Professional Services: Lawyers and Accountants5分钟
3.3 Intellectual Property Overview14分钟
3.4 Summary - Legal Forms of the Enterprise9分钟
1 个阅读材料
Module 3 PDFs of Lecture Slides10分钟
1 个练习
Module 3 Quiz: Creating Networks20分钟
4

4

完成时间为 2 小时

Module 4: Branding, Strategy, and Summary

完成时间为 2 小时
7 个视频 (总计 107 分钟), 2 个阅读材料, 1 个测验
7 个视频
4.1 About Us - Authenticity and Personality18分钟
4.2 Bias and Meritocracy7分钟
4.3 Incubators and Accelerators5分钟
4.4 Entrepreneurial Strategy23分钟
4.5 Course Wrap Up51
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30分钟
2 个阅读材料
(Optional) Audio Interview with Big Ass Fans10分钟
Module 4 PDFs of Lecture Slides10分钟
1 个练习
Module 4 Quiz: Branding and the Entrepreneurial System20分钟

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关于 创业 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
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