课程信息
4.7
546 个评分
70 个审阅
专项课程

Course 4 of 5 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Venture CapitalExit StrategyFinanceEntrepreneurship
专项课程

Course 4 of 5 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Business Models and Keeping Customers

This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital....
Reading
4 个视频 (总计 54 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Crafting Your Business Model10分钟
Lifetime Value of Customer26分钟
Greylock Partners: Joseph Ansanelli14分钟
Reading1 个阅读材料
Lecture Slide PDFs10分钟
Quiz1 个练习
Building a Business Model and a Customer Base Quiz20分钟
2
完成时间(小时)
完成时间为 2 小时

Financing, Valuation, and Terms

In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms....
Reading
4 个视频 (总计 79 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Financing: Rounds and Raises13分钟
Equity Financing: Valuation26分钟
Equity Financing: Terms and Term Sheets18分钟
Reading1 个阅读材料
Lecture Slide PDFs10分钟
Quiz1 个练习
Financing Methods and Valuation Quiz20分钟
3
完成时间(小时)
完成时间为 2 小时

Private and Public Financing, and Calculating Breakeven

This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company....
Reading
5 个视频 (总计 65 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
Financing: Crowdfunding21分钟
Debt Financing13分钟
Burn Rate4分钟
Breakeven Analysis8分钟
Reading1 个阅读材料
Lecture Slide PDFs10分钟
Quiz1 个练习
Choosing Financing, and Calculating Breakeven Quiz20分钟
4
完成时间(小时)
完成时间为 1 小时

Elements of the Pitch and Exit Strategies

In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable....
Reading
4 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Pro Forma Financial Statements18分钟
Entrepreneurial Exits17分钟
Course Wrap-Up1分钟
Reading1 个阅读材料
Lecture Slide PDFs10分钟
Quiz1 个练习
Strategies for the Pitch and the Exit Quiz20分钟
4.7
70 个审阅Chevron Right
职业方向

57%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 MGApr 1st 2017

Love this course, especially in planning a new start-up. I can take these lessons and incorporate them into my planning process. That is precisely what I'm going to do.

创建者 CSApr 12th 2018

I have always been in start up business, and I deal with these everyday, and yet I still learned plenty from this course. Many thanks to all the professors. :)

讲师

Avatar

Kartik Hosanagar

Professor
Wharton School
Avatar

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Avatar

David Hsu

Richard A. Sapp Professor of Management
The Wharton School
Avatar

Laura Huang

Assistant Professor
Management
Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
Avatar

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Avatar

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 Entrepreneurship 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心