关于此课程： This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
此课程适用人群： For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.
教学方： Michael R. Pratt, Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
| 基本信息 | |
| 级别 | 初级 |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- Reading: Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs
- Reading: Meet Michael R. Pratt
- Reading: Connect with your Classmates
- Reading: Our Recommended Textbook for the Course
- 视频: Welcome to Module 1
- 视频: Finance for the corporate entrepreneur
- 视频: The entrepreneurial spectrum
- 视频: Corporate entrepreneur vs. startup entrepreneur
- 视频: The "too typical" return on investment (ROI) process
- 视频: A better approach to return on investment (ROI)
- 视频: Intangible assets and return on investment (ROI)
- 视频: The roles of products and leadership in return on investment (ROI)
- 视频: Financial statement basics
- 视频: Financial statement details
- 视频: Financial metrics
- Reading: Income Statement Template (Optional)
- Reading: Cash Flow Statement Template (Optional)
- Reading: Balance Sheet Template (Optional)
- 视频: Preview of the Master of Professional Studies in Technology Entrepreneurship
- 视频: Valuation techniques
- 视频: Net present value
- 视频: Opportunity cost of capital
- 视频: Why NPV is best
- 视频: Project payback period
- 视频: Internal rate of return
- 视频: Weighted average cost of capital
- Reading: This is why public and private tech valuations are completely different (Optional)
- Reading: Analyze the ROI of your innovation idea, step by step (Optional)
- Reading: A better way to understand internal rate of return (Optional)
- Reading: Take a look at some of Uber's finances in China as it eyes an IPO (Optional)
- 视频: Sources of funding
- 视频: Internal funding
- 视频: Customer and vendor financing
- 视频: Franchising
- 视频: Joint ventures
- 视频: Co-branding
- 视频: Licensing agreements
- Reading: How to put your money where your strategy is (Optional)
- Reading: How nimble resource allocation can double your company’s value (Optional)
- Reading: Negotiating a better joint venture (Optional)
- 视频: Business proposals and the pitch
- 视频: How to write an effective business proposal
- 视频: What do your funding sources want to see
- 视频: How to create a pitch deck
- 视频: Do's and don'ts of the pitch
- Reading: Unearthing the sources of value hiding in your corporate portfolio (Optional)
- Reading: Strategic principles for competing in the digital age (Optional)
- Reading: Corporate venture capital (Optional)
- Reading: Investing in breakthrough corporate venture capital (Optional)
- Reading: Concrete steps for CFOs to improve strategic risk management (Optional)
- Reading: In search of ingenuity (Optional)
- 视频: Final thoughts
- 视频: Learn More with the Master of Professional Studies in Technology Entrepreneurship
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
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