This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
本课程是 Corporate Entrepreneurship: Innovating within Corporations 专项课程 专项课程的一部分
Financing and Profiting from Innovation for Corporate Entrepreneurs
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课程信息
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初级
完成时间大约为9 小时
建议：6 hours/week
英语（English）
字幕：英语（English）
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 2 小时
Introduction to Financing Corporate Ventures
In this module, we will learn the fundamentals and how to create financial statements for new ventures within the corporate environment.
12 个视频 （总计 59 分钟）, 8 个阅读材料, 2 个测验
12 个视频
Welcome to Module 11分钟
Finance for the corporate entrepreneur3分钟
The entrepreneurial spectrum6分钟
Corporate entrepreneur vs. startup entrepreneur5分钟
The "too typical" return on investment (ROI) process7分钟
A better approach to return on investment (ROI)4分钟
Intangible assets and return on investment (ROI)4分钟
The roles of products and leadership in return on investment (ROI)4分钟
Financial statement basics4分钟
Financial statement details7分钟
Financial metrics7分钟
8 个阅读材料
Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs3分钟
Meet Michael R. Pratt3分钟
Connect with your Classmates3分钟
Our Recommended Textbook for the Course3分钟
Income Statement Template (Optional)10分钟
Cash Flow Statement Template (Optional)10分钟
Balance Sheet Template (Optional)10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
2 个练习
Quiz 120分钟
Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise4分钟
周
2完成时间为 2 小时
Corporate Venture Valuation Techniques
In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.
8 个视频 （总计 47 分钟）, 4 个阅读材料, 2 个测验
8 个视频
Valuation techniques3分钟
Net present value9分钟
Opportunity cost of capital5分钟
Why NPV is best4分钟
Project payback period3分钟
Internal rate of return8分钟
Weighted average cost of capital9分钟
4 个阅读材料
This is why public and private tech valuations are completely different (Optional)10分钟
Analyze the ROI of your innovation idea, step by step (Optional)10分钟
A better way to understand internal rate of return (Optional)10分钟
Take a look at some of Uber's finances in China as it eyes an IPO (Optional)10分钟
2 个练习
Quiz 220分钟
Corporate Venture Valuation Techniques Exercise4分钟
周
3完成时间为 1 小时
Sources of Financing for Corporate Ventures
In this module, we will explore the different sources of internal and external financing for the corporate venture.
8 个视频 （总计 35 分钟）, 3 个阅读材料, 1 个测验
8 个视频
Sources of funding1分钟
Internal funding3分钟
Customer and vendor financing3分钟
Franchising4分钟
Joint ventures8分钟
Co-branding6分钟
Licensing agreements6分钟
3 个阅读材料
How to put your money where your strategy is (Optional)10分钟
How nimble resource allocation can double your company’s value (Optional)10分钟
Negotiating a better joint venture (Optional)10分钟
1 个练习
Quiz 320分钟
周
4完成时间为 2 小时
Creating the Investment Proposal for the Corporate Venture
In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.
7 个视频 （总计 38 分钟）, 7 个阅读材料, 2 个测验
7 个视频
Business proposals and the pitch3分钟
How to write an effective business proposal3分钟
What do your funding sources want to see4分钟
How to create a pitch deck6分钟
Do's and don'ts of the pitch12分钟
Final thoughts5分钟
7 个阅读材料
Unearthing the sources of value hiding in your corporate portfolio (Optional)10分钟
Strategic principles for competing in the digital age (Optional)10分钟
Corporate venture capital (Optional)10分钟
Investing in breakthrough corporate venture capital (Optional)10分钟
Concrete steps for CFOs to improve strategic risk management (Optional)10分钟
In search of ingenuity (Optional)10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
2 个练习
Quiz 424分钟
The Pitch2分钟
4.6
1 条评论来自Financing and Profiting from Innovation for Corporate Entrepreneurs的热门评论
Really interesting information and useful. well presented.
讲师
Michael R. Pratt
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
关于 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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