About this course: Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
Taught by: Kartik Hosanagar, Professor
Wharton School
Taught by: Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Taught by: David Hsu, Richard A. Sapp Professor of Management
The Wharton School
Taught by: Laura Huang, Assistant Professor
Management
Taught by: Ethan Mollick, Edward B. and Shirley R. Shils Assistant Professor
Assistant Professor of Management- Wharton School
Taught by: David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Taught by: Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation
The Wharton School
| Basic Info |
Course 3 of 5 in the
Entrepreneurship Specialization.
|
| Level | Beginner |
| Commitment | 4 weeks of study, 1-2 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
good quality lectures, relevant and appropriate. covers all the topics. enjoyable
This course has really helped me crystallise my thoughts about growth and given me the polish to the raw frameworks I had in mind.The professors were extremely kind in detailing all aspects,references and anecdotal bits as well.
Fantastic information will be available of growth of startup
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The course is a concise guide for entrepreneurs looking to grow their business. I particularly enjoyed learning about internal processes that contribute to reinforcing the company in order for it to grow solidly. Thanks for everything Wharton and Coursers and I will hopefully see you in the next course!
Adán