课程信息
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第 3 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:4 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

您将获得的技能

Strategic ManagementGrowth StrategiesMarketingEntrepreneurship

第 3 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:4 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Module 1: Acquiring Customers and Forecasting Demand

5 个视频 (总计 78 分钟), 1 个阅读材料, 1 个测验
5 个视频
Overview of Demand Generation, Customer Acquisition23分钟
Two-Sided Markets14分钟
Diffusion and Adoption15分钟
Forecasting Demand23分钟
1 个阅读材料
Acquiring Customers and Forecasting Demand Slides10分钟
1 个练习
Acquiring Customers and Forecasting Demand Quiz20分钟
2
完成时间为 2 小时

Module 2: Marketing and PR

5 个视频 (总计 69 分钟), 1 个阅读材料, 1 个测验
5 个视频
Social Media14分钟
SEO7分钟
Digital Advertising19分钟
PR19分钟
1 个阅读材料
Digital Marketing, Social Media, SEO, Digital Ads and PR Slides10分钟
1 个练习
Marketing and PR Quiz20分钟
3
完成时间为 2 小时

Module 3: Cost Structures, Pricing, and Tracking

5 个视频 (总计 84 分钟), 1 个阅读材料, 1 个测验
5 个视频
How to Price the Product or Service27分钟
Performance Measurement, KPIs, Dashboard, Reporting11分钟
Sales Partnerships9分钟
Make-Buy Decision in Operations14分钟
1 个阅读材料
Cost Structures, Pricing, and Tracking Slides10分钟
1 个练习
Cost Structures, Pricing, and Tracking Quiz20分钟
4
完成时间为 2 小时

Module 4: Creating and Scaling Company Culture

5 个视频 (总计 63 分钟), 1 个阅读材料, 1 个测验
5 个视频
Building the Right Culture for Growth15分钟
Scaling the Organization15分钟
Venture Scope and Expansion Strategy16分钟
Course Wrap-Up58
1 个阅读材料
Creating and Scaling Company Culture Slides10分钟
1 个练习
Creating and Scaling Company Culture Quiz20分钟
4.7
95 个审阅Chevron Right

67%

完成这些课程后已开始新的职业生涯

62%

通过此课程获得实实在在的工作福利

36%

加薪或升职

来自Entrepreneurship 3: Growth Strategies的热门评论

创建者 HAJul 28th 2019

To all the professors: My Hearty thanks for developing this course. Got a vast knowledge on how to grow & scale the new found venture. Looking forward complete the certification & capston project

创建者 YLAug 22nd 2018

Useful techniques to thoroughly introspect one's organization, no matter one is an entrepreneur, a manager in an established firm, or even a college student.

讲师

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 创业 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
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