课程信息
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第 1 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 越南语, 阿拉伯语(Arabic)
User
学习Course的学生是
  • Entrepreneurs
  • Systems Engineers
  • Financial Advisors
  • Marketing Specialists
  • Creative Directors

您将获得的技能

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
User
学习Course的学生是
  • Entrepreneurs
  • Systems Engineers
  • Financial Advisors
  • Marketing Specialists
  • Creative Directors

第 1 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 越南语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 21 分钟

Introduction and Course Materials

3 个视频 (总计 21 分钟)
3 个视频
0.2 What Is Entrepreneurship?5分钟
0.3 Can You Teach Entrepreneurship?6分钟
完成时间为 3 小时

Module 1: Introduction to Entrepreneurship

9 个视频 (总计 137 分钟), 2 个阅读材料, 1 个测验
9 个视频
1.2 Profile of the Entrepreneur5分钟
1.3 Entrepreneurship in Established Firms18分钟
1.4 Venture Creation's Role in Society8分钟
1.5 Types of Enterprises5分钟
1.6 Technology Entrepreneurship14分钟
1.7 Impact Entrepreneurship13分钟
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15分钟
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32分钟
2 个阅读材料
PDFs of Lecture Slides10分钟
Audio Interviews with the Founders of Terrafugia and Wanderu10分钟
1 个练习
Module 1: Introduction to Entrepreneurship Quiz20分钟
2
完成时间为 2 小时

Module 2: Opportunity Analysis

7 个视频 (总计 91 分钟), 2 个阅读材料, 1 个测验
7 个视频
2.2 Push and Pull and the Sources of Innovation13分钟
2.3 Customers as Sources of Opportunities16分钟
2.4 Importance of the Idea (VIDE Model)13分钟
2.5 Assessing Opportunities7分钟
2.6 The Tournament Approach7分钟
(Optional) From Idea to Opportunity: Interview with Amy Errett24分钟
2 个阅读材料
PDFs of Lecture Slides10分钟
Audio Interviews with Founders of TemperPack and Of Mercer10分钟
1 个练习
Module 2: Opportunity Analysis Quiz20分钟
3
完成时间为 2 小时

Module 3: Markets, Need-Finding and Planning

8 个视频 (总计 107 分钟), 2 个阅读材料, 1 个测验
8 个视频
3.2 Understanding User Needs26分钟
3.3 Competitive Analysis9分钟
3.4 Generating Ideas with Individuals and Groups4分钟
3.5 Planning: Assumptions11分钟
3.6 Planning: Discovery Driven Planning17分钟
3.7 Planning: Discovery Driven Planning Worksheet8分钟
(Optional) Talent Management and Development: Interview with Jackie Reses15分钟
2 个阅读材料
PDFs of Lecture Slides and Better Desk Spreadsheet10分钟
Audio Interview with Founders of Minibar and Relay Rides10分钟
1 个练习
Module 3: Markets, Need Finding and Plannning Quiz20分钟
4
完成时间为 2 小时

Module 4: Pitching, Testing, and Prototyping

8 个视频 (总计 97 分钟), 2 个阅读材料, 1 个测验
8 个视频
4.2 Testing your Idea: Customer Interviews9分钟
4.3 Testing your Idea: Surveys17分钟
4.4 Creating a Prototype: Physical Goods19分钟
4.5 Creating a Prototype: Software17分钟
4.6 Creating a Prototype: Services4分钟
4.7 Summary and What's Ahead1分钟
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20分钟
2 个阅读材料
PDF's of Lecture Slides10分钟
Audio Interview with Founders of Caviar10分钟
1 个练习
Module 4: Pitching, Testing and Prototype Quiz20分钟
4.8
472 个审阅Chevron Right

67%

完成这些课程后已开始新的职业生涯

62%

通过此课程获得实实在在的工作福利

来自Entrepreneurship 1: Developing the Opportunity的热门评论

创建者 AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

创建者 GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

讲师

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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Kartik Hosanagar

Professor
Wharton School
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 创业 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
创业

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