课程信息
4.8
1,733 个评分
392 个审阅
专项课程

Course 1 of 1 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:4 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语, 阿拉伯语(Arabic)

您将获得的技能

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
专项课程

Course 1 of 1 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:4 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 21 分钟

Introduction and Course Materials

This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study....
Reading
3 个视频 (总计 21 分钟)
Video3 个视频
0.2 What Is Entrepreneurship?5分钟
0.3 Can You Teach Entrepreneurship?6分钟
完成时间(小时)
完成时间为 3 小时

Module 1: Introduction to Entrepreneurship

This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture....
Reading
9 个视频 (总计 141 分钟), 2 个阅读材料, 1 个测验
Video9 个视频
1.2 Profile of the Entrepreneur5分钟
1.3 Entrepreneurship in Established Firms18分钟
1.4 Venture Creation's Role in Society8分钟
1.5 Types of Enterprises9分钟
1.6 Technology Entrepreneurship14分钟
1.7 Impact Entrepreneurship13分钟
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15分钟
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32分钟
Reading2 个阅读材料
PDFs of Lecture Slides10分钟
Audio Interviews with the Founders of Terrafugia and Wanderu10分钟
Quiz1 个练习
Module 1: Introduction to Entrepreneurship Quiz20分钟
2
完成时间(小时)
完成时间为 2 小时

Module 2: Opportunity Analysis

In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth....
Reading
7 个视频 (总计 91 分钟), 2 个阅读材料, 1 个测验
Video7 个视频
2.2 Push and Pull and the Sources of Innovation13分钟
2.3 Customers as Sources of Opportunities16分钟
2.4 Importance of the Idea (VIDE Model)13分钟
2.5 Assessing Opportunities7分钟
2.6 The Tournament Approach7分钟
(Optional) From Idea to Opportunity: Interview with Amy Errett24分钟
Reading2 个阅读材料
PDFs of Lecture Slides10分钟
Audio Interviews with Founders of TemperPack and Of Mercer10分钟
Quiz1 个练习
Module 2: Opportunity Analysis Quiz20分钟
3
完成时间(小时)
完成时间为 2 小时

Module 3: Markets, Need-Finding and Planning

This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise....
Reading
8 个视频 (总计 99 分钟), 2 个阅读材料, 1 个测验
Video8 个视频
3.2 Understanding User Needs26分钟
3.3 Competitive Analysis9分钟
3.4 Generating Ideas with Individuals and Groups4分钟
3.5 Planning: Assumptions11分钟
3.6 Planning: Discovery Driven Planning17分钟
3.7 Planning: Discovery Driven Planning Worksheet8分钟
(Optional) Talent Management and Development: Interview with Jackie Reses15分钟
Reading2 个阅读材料
PDFs of Lecture Slides and Better Desk Spreadsheet10分钟
Audio Interview with Founders of Minibar and Relay Rides10分钟
Quiz1 个练习
Module 3: Markets, Need Finding and Plannning Quiz20分钟
4
完成时间(小时)
完成时间为 2 小时

Module 4: Pitching, Testing, and Prototyping

In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service....
Reading
8 个视频 (总计 98 分钟), 2 个阅读材料, 1 个测验
Video8 个视频
4.2 Testing your Idea: Customer Interviews9分钟
4.3 Testing your Idea: Surveys17分钟
4.4 Creating a Prototype: Physical Goods19分钟
4.5 Creating a Prototype: Software17分钟
4.6 Creating a Prototype: Services4分钟
4.7 Summary and What's Ahead1分钟
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20分钟
Reading2 个阅读材料
PDF's of Lecture Slides10分钟
Audio Interview with Founders of Caviar10分钟
Quiz1 个练习
Module 4: Pitching, Testing and Prototype Quiz20分钟
4.8
392 个审阅Chevron Right
职业方向

67%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

创建者 GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

讲师

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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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Laura Huang

Assistant Professor
Management
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Kartik Hosanagar

Professor
Wharton School
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 Entrepreneurship 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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