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返回到 食品和饮料管理

学生对 博科尼大学 提供的 食品和饮料管理 的评价和反馈

4.8
1,118 个评分
287 个审阅

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

MM

Jun 28, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

AP

Jan 31, 2017

This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management. Thank you Bocconi University!

筛选依据:

1 - 食品和饮料管理 的 25 个评论(共 281 个)

创建者 Alejandro M F

Jul 25, 2019

The course is Perfect! Clearly Marketing approaches than help the students to archive world real experiencess/cases and understad how does the Food and Beverage industry works.

创建者 Jose L G T

Dec 25, 2018

Excelente curso, totalmente recomendado pero ojo, leer bien para que es y razonen para que lo van a ocupar.

创建者 Yağmur D V

Jan 14, 2019

Best course I have ever taken, thank you so much for the effort.

创建者 Saw A R

Jan 02, 2019

good for hospitality and restaurant . helpful for who running own small business in F&B.

创建者 Gorgos C

Jan 16, 2019

I hope i will be very helpful!

创建者 Massimo S

Mar 30, 2019

Excellent course. Congratulations for the perfect choice. I've really appreciated.

创建者 Christos N

Mar 30, 2019

Absolutely Perfect!!! Totally new perspective after this course! Thank You.

创建者 Lei Z

Mar 30, 2019

very useful

创建者 Federico V

Jan 31, 2019

Un ottimo corso, completo e per gli studenti Italiani, sottotitolato, Il docente risulta chiaro e conciso anche per novizi. Consiglio sicuramente!

创建者 Thet M P

Feb 01, 2019

I love this because they give me many experiences for market. So i want another ones the same i done before. Thank you!

创建者 Cristina H

Feb 02, 2019

I really found it very useful, I learnt a lot and I hope I can use all the knowledge in my career. Thank you very much to the Bocconi University and all the people who has participate. Useful terms, trends and well explained with examples.

创建者 Miranda L

Apr 01, 2019

the course is very interesting and useful

创建者 YING Z

Mar 31, 2019

interesting content,provide student with clear explanation on some fundamental marketing knowledge. great insight into food and beverage industry, the lecturer has strong accent, but it's ok with subtitle.

创建者 Andrea B

Apr 01, 2019

this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.

创建者 Eliza W

Mar 04, 2019

Loved the practical interviews & case studies. Very detailed and the professor did a great job of outlining the topics for discussion in the respective modules.

创建者 Gerald d J

Mar 05, 2019

Its like that I have enrolled on a top shool university. I wish I could go to

Bocconi University someday.

创建者 Nabin K

Mar 13, 2019

best

创建者 RADHIKA A

Mar 16, 2019

it was awesome

创建者 Joshua H

Jan 07, 2019

A very well done comprehensive course on the foundation level concepts and materials of food and beverage management. Useful and understandable basics of the industry at both regional and international levels. Great use of interviews with real business owners of top brands in the industry as well.

创建者 Cornelius O O

Jan 08, 2019

It was an interesting moment, the lectures, video was concise and understanding. It's a good work done.

创建者 Shashwat B

Feb 13, 2019

A very interesting course

创建者 BUSARI T A

Jul 16, 2018

I want to sincerely thank Coursera for this wonderful experience with this course. I have really learnt alot when it come to Brand and marketing as far as Food and Beverage Service is concerned. Now i will use all the tricks, clues and know-how from this course not only to the food and beverage service only but in all my life endeavors. once again, THANK YOU VERY MUCH!!!

创建者 Juan P T R

Sep 21, 2018

I think every single entrepreuner of Food and beverage should take this course!!

创建者 sara s

Oct 07, 2018

One of the best courses I have ever passed in Coursera, which helped and encouraged me to continue my studying in Marketing from now on.

创建者 Ana C

Oct 29, 2018

This is a great course to gain, refresh and update knowledge on Market Strategy. Thank you for putting toghether this valuable content and delivering it in such an easy and interesting way :-)