Managing Customer Equity

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来自 艾莫利大学 的课程
Forecasting Models for Marketing Decisions
29 评分
艾莫利大学
29 评分
课程 3(共 6 门,Specialization Foundations of Marketing Analytics
从本节课中
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

与讲师见面

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School