With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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酒店管理：分销、营收和需求管理 专项课程ESSEC商学院课程信息
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第 2 门课程（共 4 门）
完成时间大约为11 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将获得的技能
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
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100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
完成时间大约为11 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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ESSEC商学院
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Getting Started with Revenue Management
Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age.
完成时间为 3 小时
11 个视频 （总计 52 分钟）, 4 个阅读材料, 3 个测验
完成时间为 2 小时
Introduction to Segmentation
In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways.
完成时间为 2 小时
9 个视频 （总计 57 分钟）, 2 个阅读材料, 2 个测验
完成时间为 3 小时
Introduction to Forecasting & Budgeting
In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together.
完成时间为 3 小时
11 个视频 （总计 55 分钟）, 3 个阅读材料, 3 个测验
完成时间为 3 小时
Introduction to Pricing
This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing.
完成时间为 3 小时
7 个视频 （总计 54 分钟）, 3 个阅读材料, 3 个测验
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来自营收管理基础：营收策略的基石的热门评论
由 JN 提供Apr 26, 2021
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
由 YZ 提供Jul 31, 2017
very useful and rich with it content , the complimentary reading is awesome and indeed needed the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM
由 ES 提供Nov 25, 2017
I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.
由 PG 提供Nov 14, 2019
This is a good course for someone (like myself) to take if they do not have a revenue management background. I wish I could've taken this when I first got here in January!
关于 酒店管理：分销、营收和需求管理 专项课程
Market hospitality services, manage demand, and optimize revenue.
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