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完成时间大约为31 小时
英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为31 小时
英语(English)

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密歇根大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 7 小时

Modules 1 & 2: Course Introduction and Our VUCA Environment Demands a Focus on Stakeholders

完成时间为 7 小时
13 个视频 (总计 72 分钟), 15 个阅读材料, 5 个测验
13 个视频
COVID-19 and Implications in this Course4分钟
Deepwater Horizon: Setting the Stage6分钟
Perspective Matters and Informs Our Priorities!6分钟
Crisis Happens! It’s Not “if” but “when” 6分钟
Module 1 Summary4分钟
Module 2 Introduction. Who Are Your Stakeholders?4分钟
Crisis Threatens Stakeholder Value Propositions4分钟
Introducing JetBlue Airways’ Valentine’s Day Operational Crisis7分钟
JetBlue’s Attempt to Serve Stakeholder Interests Ahead of a Winter Storm7分钟
Stakeholder Engagement During a Crisis4分钟
“No News IS News” During a Crisis5分钟
Stakeholder Engagement During the COVID-19 Pandemic4分钟
15 个阅读材料
Help Us Learn More About You!5分钟
Welcome to High Stakes Leadership: Leading in Times of Crisis10分钟
The VUCA Environment10分钟
Crisis Definition and Expectation Management10分钟
Case Examples Where Perspective Matters15分钟
Course Organization, Objectives, Outcomes10分钟
Organizational Stakeholders and Value Propositions10分钟
JetBlue’s Attempt to Serve Stakeholder Interests During a Winter Storm: Introduction5分钟
JetBlue and the Customer Perspective5分钟
JetBlue and the Crewmember (a.k.a. Employee) Perspective5分钟
JetBlue and the Regulator Perspective5分钟
JetBlue and the Media Perspective10分钟
JetBlue and the Investor Perspective10分钟
JetBlue and the Competitor Perspective10分钟
Becoming THE Source of Facts During a Crisis – The Impact of Social Media5分钟
1 个练习
End of Module 2 Knowledge Validation30分钟
2

2

完成时间为 7 小时

Modules 3 & 4: Developing Resilience and Understanding Stakeholder Reactions to Crises

完成时间为 7 小时
14 个视频 (总计 72 分钟), 8 个阅读材料, 7 个测验
14 个视频
Organizational Resilience Capabilities Are Good For Business5分钟
Organizational Resilience Goal #1: Anticipating Crisis Through Stakeholder Engagement5分钟
Organizational Resilience Goal #2: Coping With Crisis Through Stakeholder Involvement6分钟
Organizational Resilience Goal #3: Developing Stronger Relationships With Stakeholders After a Crisis6分钟
Applying the Model to the COVID-19 Pandemic 4分钟
Resilience Increases When We Demonstrate Commitment to Our Stakeholders Before, During, and After a Crisis3分钟
Module 4 Introduction. Stakeholder Value Propositions Inform Their Reactions to Crisis5分钟
Trigger Events and the Precipitation of Crisis5分钟
Stakeholder Evaluation of Trigger Events6分钟
Stakeholder Responses to Crises and the Outcomes They Produce4分钟
Applying the Model to a JetBlue Operational Crisis7分钟
Predicting Stakeholder Reactions Can Help Us Craft Communication Plans4分钟
Summarizing the Value of Predicting Stakeholder Reactions to Crises3分钟
8 个阅读材料
A Model for Understanding Organizational Resilience5分钟
Key Factors for Organizational Resilience – The Anticipation Stage10分钟
Key Factors for Organizational Resilience – The Coping Stage5分钟
Key Factors for Organizational Resilience – The Adaptation Stage10分钟
A Model for Predicting Stakeholder Reactions to Crisis10分钟
Crises Are Rarely Rooted in Single, Spontaneous Causes5分钟
Case Study: Stakeholder Reactions to an Operational Disruption at JetBlue10分钟
The Proactive Development of Stakeholder Engagement Plans10分钟
2 个练习
End of Module 3 Knowledge Validation30分钟
End of Module 4 Knowledge Validation30分钟
3

3

完成时间为 7 小时

Modules 5 & 6: Crisis Varieties, Responses, and the Unique Nature of the Crisis Environment

完成时间为 7 小时
14 个视频 (总计 69 分钟), 11 个阅读材料, 9 个测验
14 个视频
Categorical Lists of Crisis Types3分钟
Summarizing the Benefits of a Categorical List4分钟
COVID-19 and Where it Might Appear on a Categorical List5分钟
Incorporating Additional Dimensions into a Crisis Typology 4分钟
Combining a Categorical List with Other Dimensions5分钟
Crafting Your Own Typology8分钟
Module 6 Introduction. The Crisis Environment Presents Unique Challenges for Leaders4分钟
Observations and Lessons from the COVID-19 Pandemic6分钟
Complex Systems Make Threat Identification Difficult5分钟
The Need for Urgent Decision-Making with Limited Information6分钟
The Demand for Effective Communication to Multiple Audiences3分钟
The Importance of Acknowledging Individual Vulnerability5分钟
Being a Crisis Leader Given the Unique Crisis Environment2分钟
11 个阅读材料
Nine Types of Business Crisis5分钟
PwC’s Crisis Categories5分钟
A PR Perspective on Crisis Categories5分钟
Ten Categories of Political Risk5分钟
Examples of Multi-Dimensional Typologies15分钟
Module 5 Summary10分钟
Crises are Typically the Result of Multiple Contributing Factors5分钟
The Complexity of Your Business5分钟
Urgency Versus the Tendency to Wait for the Facts5分钟
Revisiting Stakeholder Perspectives and Value Propositions5分钟
Leadership Forged In Crisis – Ultimately, We’re Humans Providing Leadership10分钟
1 个练习
End of Module 6 Knowledge Validation30分钟
4

4

完成时间为 10 小时

Modules 7 & 8: Crisis Leadership and Preparing for Future Crises

完成时间为 10 小时
17 个视频 (总计 98 分钟), 7 个阅读材料, 12 个测验
17 个视频
Considerations for Acting on These Eight Roles5分钟
The Eight Roles and Their Validity During the COVID-19 Pandemic8分钟
Crisis Leadership Through a Be, Know, Do Lens8分钟
Being a Crisis Leader6分钟
Crisis Leaders Must Know: Vision, Values, and Guiding Principles6分钟
What Crisis Leaders Must Do6分钟
Leadership During Challenging Times5分钟
Summarizing Crisis Leadership3分钟
Module 8 Introduction. Preparing for the Next Crisis3分钟
Airline Crisis Typologies in Action5分钟
Frameworks and Checklists: Organizing Your Crisis Response3分钟
Defining Roles and Responsibilities8分钟
Developing Pro-Active Crisis Response Strategies5分钟
Conducting a Tabletop Exercise as a Test of Readiness5分钟
Module Summary: Preparing for the Next Crisis3分钟
Course Conclusion6分钟
7 个阅读材料
Eight Roles Crisis Leaders Should Be Able to Assume10分钟
What Stakeholders Need a Crisis Leader to Be10分钟
What Stakeholders Need a Crisis Leader to Know10分钟
Introduction to Three Examples20分钟
Sample Crisis Management Checklists5分钟
Tabletop Exercise to Explore Crisis Readiness10分钟
Course Feedback5分钟
1 个练习
End of Module 8 Knowledge Validation30分钟

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