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学生对 新泽西州立罗格斯大学 提供的 Influencer Marketing Strategy 的评价和反馈

4.6
25 个评分
7 个审阅

课程概述

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....

热门审阅

TM

Dec 20, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

CD

Sep 10, 2019

Structured, illustrated w/ solid examples, delivery is excellent from a professional who clearly loves explaining, directly applicable. Highly recommend it.

筛选依据:

1 - Influencer Marketing Strategy 的 7 个评论(共 7 个)

创建者 Deanna T

Nov 21, 2019

I thought Greg's teaching was very dry and there was a lot of unnecessary rambling and content. There was also A LOT of assignments. I think this course should be taught by an actual influencer that's more relevant to the audience taking the course -- it would be cool to hear about their experience. Or, instead of talking about brand examples, bring in a real brand marketer to share their experience. It could change it up to have someone else talk.

创建者 Mark Z

Apr 17, 2019

Loved this course! Learned a lot and excited to start influencer marketing.

创建者 Cyril D

Sep 10, 2019

Structured, illustrated w/ solid examples, delivery is excellent from a professional who clearly loves explaining, directly applicable. Highly recommend it.

创建者 Nerys U

Nov 08, 2019

excelente

创建者 Tameka M

Dec 20, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

创建者 Beatrice B

Sep 11, 2019

Very insightful. Provided a lot of techniques on how we could promote the value of Influencer Marketing to our stakeholders.

创建者 Steph L

Sep 23, 2019

Very important to what I'm doing for my job & had some insightful lectures. Sometimes it can be repetitive, but I saw that as a chance to reinforce important points of the strategy.