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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more, IE商学院

4.7
536 个评分
121 个审阅

课程信息

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

热门审阅

创建者 WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

创建者 E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

筛选依据:

116 个审阅

创建者 Indranil Mukherjee

May 12, 2019

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

创建者 IVIE

May 07, 2019

Awesome!

创建者 Deepa Mallick

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

创建者 Jani Tirka

Mar 25, 2019

perfect !!! it was very nice experience for me.

创建者 Priscilla Zinayi Titus

Mar 06, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

创建者 Nkechinyere Idinmachi

Feb 26, 2019

This course made it possible for me to launch my career. I am grateful!

创建者 Maria Xu

Feb 23, 2019

it will help you build great marketing communication foundations!

创建者 Kaiyun Li

Feb 21, 2019

very helpful.

创建者 Peter Akhigbe

Feb 17, 2019

Awesome!!!

创建者 Aastha Shah

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful