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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
670 个评分
143 个审阅

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

热门审阅

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

筛选依据:

1 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 25 个评论(共 138 个)

创建者 Nkechinyere I

Feb 26, 2019

This course made it possible for me to launch my career. I am grateful!

创建者 Jaimee M

Aug 09, 2016

If I could give a half star in addition to the 2 given, I would. This was a great course. However it was hard to understand the professors and some of the language that was then in turn translated wasn't quite clear when some accronyms and definitions were a few words off. The lessons taught were great and the knowledge I acquired was exactly what I was looking for, it was just the accents that were hard to decifer. Thank you for this course. I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.

创建者 Maria X

Feb 23, 2019

it will help you build great marketing communication foundations!

创建者 Ahmed N

Jun 27, 2016

I've had this course 'IMC' 4 times in my college. This time was way much better. This course is practically amazing as we see each concept being applied to the ground work. and that's so exciting, we really benefit and see how the real work looks like. i'd highly recommend it.

创建者 utkarsh g

Jul 19, 2019

I am now very clear with basics and Jargons of the industry.

创建者 Jessica N

Jun 23, 2019

I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.

创建者 HIMANSHU M

Jun 27, 2019

A power packed relevant course focusing on Brand and Communications Management

创建者 Caleb O

Dec 03, 2018

Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.

创建者 Mohit U

Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

创建者 Aabid A S

May 31, 2016

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.

Regards

Aabid Ali Shahid

创建者 Indranil M

May 12, 2019

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

创建者 Beatriz L

Jul 12, 2019

Too theoretical. More practical application examples would be helpful.

创建者 Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

创建者 Inna K

Jan 04, 2019

The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.

创建者 Rajnish K

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

创建者 Priscilla Z T

Mar 06, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

创建者 Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

创建者 Priyak B

Dec 19, 2018

Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.

创建者 Sonia W

Dec 19, 2018

Loved this course and all the participants that shared their knowledge.

创建者 Jaimie W

Dec 07, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

创建者 Deepa M

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

创建者 Peter A

Feb 17, 2019

Awesome!!!

创建者 DEBASMITA S

Feb 07, 2019

It was very well presented, illustratious with proper examples and content

创建者 武利鑫

Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

创建者 Jose F O A

Nov 29, 2016

great part