课程信息
4.5
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专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为29 小时

建议:7 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为29 小时

建议:7 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement....
Reading
5 个视频 (总计 32 分钟), 9 个阅读材料, 4 个测验
Video5 个视频
Revisiting Strategy7分钟
Directing Vision6分钟
Mission Remarkable5分钟
Gearing Up To Score9分钟
Reading9 个阅读材料
Five Steps to a Strategic Plan3分钟
What is a Vision Statement?5分钟
Sample Vision Statements3分钟
Review What Is Strategy?7分钟
Invest in Your Success4分钟
Why Small Businesses Should Scrap Strategic Planning4分钟
What is a Mission Statement?6分钟
Understanding Goals10分钟
Why are Goals and Objectives Important?4分钟
Quiz3 个练习
Understanding What It Will Take To Launch6分钟
Review of Key Strategy Concepts14分钟
Understanding a Strategy Statement12分钟
2
完成时间(小时)
完成时间为 4 小时

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business....
Reading
5 个视频 (总计 43 分钟), 4 个阅读材料, 3 个测验
Video5 个视频
Effect Your Logic9分钟
What's Your Stake - Part 29分钟
What's Your Stake - Part 38分钟
What's Your Stake - Part 46分钟
Reading4 个阅读材料
Are Entrepreneurs Born or Made?7分钟
Summary: The Myth of the Idea10分钟
The Value of Social Capital in Starting a Business10分钟
4 Reasons Social Capital Trumps All5分钟
Quiz2 个练习
Keys to Starting Upside Down6分钟
Capital Options10分钟
3
完成时间(小时)
完成时间为 4 小时

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business....
Reading
3 个视频 (总计 26 分钟), 9 个阅读材料, 4 个测验
Video3 个视频
Who Can Stake You - Part Two?7分钟
Who Can Stake You - Part Three12分钟
Reading9 个阅读材料
35 Great Ways to Fund A Small Business7分钟
Find Financing, Even If You Don't Fit a 'Type'5分钟
Startup Business Loans3分钟
5 Things You Should Know About Revenue-Based Financing5分钟
The Basics of Crowdfunding5分钟
How to Finance a Business With Your 401K5分钟
The Search Fund Model5分钟
10 Tips For Bootstrapping Your Startup5分钟
Bootstrapping A Lean Startup10分钟
Quiz3 个练习
Money Milestones10分钟
Who Can You Ask?8分钟
Which 'Boots' Fund Best?4分钟
4
完成时间(小时)
完成时间为 2 小时

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business....
Reading
3 个视频 (总计 29 分钟), 6 个阅读材料, 2 个测验
Video3 个视频
Designing For Breakthrough9分钟
Type Cast Your Business9分钟
Reading6 个阅读材料
Business Models Business Strategy10分钟
Reinventing Business Models Through Risk Management7分钟
How to Identify Your Riskiest Business Model5分钟
Blue Ocean Strategy: Creating Your Own Market5分钟
Value Innovation - The Key to Blue Ocean Strategy7分钟
Four types of market (market maturity): Where does your startup’s product belong?10分钟
Quiz2 个练习
What Makes Your Business Model Work?8分钟
Knowing Your Market10分钟

讲师

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
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Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

关于 Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

关于 How to Start Your Own Business 专项课程

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

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