课程信息
4.0
19 个评分
6 个审阅
专项课程

第 3 门课程(共 6 门)

100% 在线

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立即开始,按照自己的计划学习。
可灵活调整截止日期

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完成时间(小时)

完成时间大约为30 小时

建议:6 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为30 小时

建议:6 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

INTRODUCTION

This module re-establishes that the ultimate goal of the business development process is the Business Franchise Model - Business Plan. It then provides an overview of the components of this business development process,and the process to create them. Learning Goals: every arduous journey needs a clear and ever-visible goal to guide it. After successfully completing this module, you will be able to do the following. 1) Explain why the 'Business Franchise Model - Business Plan is the ultimate goal of the business development process, making it your clear and ever-visible goal. 2) You will also be able to list the core milestones of this business development process process and the steps to achieve them. Thus enabling you to follow those steps to achieve those milestones towards creating your own business. ...
Reading
3 个视频 (总计 18 分钟), 2 个阅读材料, 4 个测验
Video3 个视频
The Quad-P Planning Process4分钟
Pieces for the Dream7分钟
Reading2 个阅读材料
The E-Myth Revisited Summary-Part Three10分钟
Validate Your Business Model10分钟
Quiz4 个练习
Practice Quiz 1.1: The Ultimate Goal: Test How Clearly You Understand the Ultimate Goal of Your Business Development Process6分钟
Practice Quiz 1.2: Principles: Test Your Understanding of the Steps Required to Reach Your Ultimate Business Development Goal8分钟
Practice Quiz 1.3: Know the Parts: Test You Understanding of the Milestones that must be Achieved to Reach Your Business Development Goal8分钟
Module One Graded Quiz: Quad-P Planning: Confirm Your Understanding of the Steps, Milestones, and Ultimate Goal of the Business Development Process16分钟
2
完成时间(小时)
完成时间为 7 小时

PRINCIPLED PLANNING

Planning is a critical part of the business development process. The planning required by the 'New Business Paradigm' requires a different perspective and processing than what is traditionally thought of as planning. It seeks continual discovery as opposed to a static right solution. Learning Goals: Steve Jobs famously said, "Think Different". He wasn't just referring to what you think, but also how you think. After successfully completing this module, you will be able to do the following. 1) You will be capable of thinking differently with respect to planning. 2) You will be able to provide a rationale for this different way of thinking based on your understanding of its conceptual foundations. 3) After reviewing several illustrative examples for this type of planning, and illustrative examples of its execution you will move towards mastering the principles of this new planning process. Note! Mastering the principles that underlie this planning approach is a 'profession skill' required for all professionals, not just entrepreneurs in our new economy....
Reading
12 个视频 (总计 80 分钟), 4 个阅读材料, 6 个测验
Video12 个视频
Process Planning Principles Continued5分钟
The Anatomy of a Plan8分钟
Mantra of the Day: Maxcha, Minche Baby!4分钟
The Perfect Meal Part 1: An Example of Adaptive and Process Planning8分钟
The Perfect Meal Part 2: An Example of Adaptive and Process Planning7分钟
The Anatomy of a Plan: Simple & Compound6分钟
The Anatomy of a Plan: Complex & Meta11分钟
Dissecting Planning Further - Part 1: An In Depth Examination of the Different Types of Planning5分钟
Dissecting Planning Further - Part 2: An Illustrated Example of Adaptive Planning5分钟
Dissecting Planning Further - Part 3: An Illustrated Example of Process Planning4分钟
Dissecting Planning Further - Part 4: An Example of Principled Planning - - Putting it All Together6分钟
Reading4 个阅读材料
29 Year Old Entrepreneur-Now Co-Founder of a $1 Billion Startup.10分钟
How These Entrepreneurs Found Success in an Industry They Knew Nothing About10分钟
The Lost Art of Planning10分钟
The Principles of Planning10分钟
Quiz4 个练习
Graded Quiz 2.1: Principled Planning: Test Your Recall of the Principles Impacting the Planning Process Inherent in an Entrepreneurial Mindset12分钟
Practice Quiz 2.2: Planning Anatomy: Test Your Understanding of the Different Types of Problems and Their Corresponding Different Types of Planning14分钟
Practice Quiz 2.3: Test Your Ability to Recognize the Type of Planning Required for a Given Problem6分钟
Module Two Graded Quiz: Test Your Ability to Execute the Principles To Guide the Type of Planning Required by the Quad-P Planning Process18分钟
3
完成时间(小时)
完成时间为 4 小时

CREATING THE VALUE THAT WILL CREATE A CUSTOMER

The ultimate goal of any business, in fact the only goal is to create a customer. First and foremost in creating a customer is to create value. This lesson the nature of the value you have identified for your business and how it is expressed in a value proposition. After successfully completing this module, you will be able to do the following. 1. Dissect the problem you are trying to address in the market place into three categories: jobs or tasks the prospective customer is trying to achieve; the gains or benefits they seek in through those jobs or tasks; and the pains they are trying to relieve through those jobs or tasks, or the pains they endure in trying to perform those jobs or tasks. 2. Be able to compose a value proposition statement identifying what you believe to be the critical jobs, gains, or pains prospective customers will be willing to pay for. 3. Be able to test and validate that the jobs, gains, and/or pains you have identified are in fact the one most important to prospective customers, and that they are willing to pay for them. 4. Be able to make a compelling argument for why a prospective customer should in fact be your customer through your composition of this validated value proposition statement....
Reading
6 个视频 (总计 41 分钟), 4 个阅读材料, 3 个测验
Video6 个视频
Proposing Value7分钟
Finding Proven Value5分钟
Proofing Problem: Invite Co-creation6分钟
Proofing Problem: Co-creation Continued7分钟
Proofing Problem: Social Listening & Searching Tracking8分钟
Reading4 个阅读材料
How to Turn an Idea into a Startup-Begin with a Business Concept Statement10分钟
How to Develop a Compelling Value Proposition10分钟
4 Steps To Building A Compelling Value Proposition10分钟
The Value Proposition Canvas by Strategyzer10分钟
Quiz2 个练习
Practice Quiz 3.2: Value Proposition: Test You Ability to Develop a Compelling Value Proposition8分钟
Graded Quiz Testing Your Ability to Validate a Value Proposition10分钟
4
完成时间(小时)
完成时间为 2 小时

Construction Zone Two: Value Proposition

We have said several times that this course is somewhat unique as a online experience. Our goals involve more than just mastery of some content, or the execution of some task. Our goals include a tangible accomplishment: an ongoing business. You can put a time limit on an exam or an assignment, you can not dictate the time frame for a successful business. With this in mind we want to give you the learner extended time to truly engage your market and develop one of the most important aspects of one of your business development milestone. That being the value proposition. After successfully completing this model you will have successfully completed a set of activities that will give you a much clearer picture of the extent to which you have created a value that can potentially create a customer....
Reading
2 个阅读材料, 1 个测验
Reading2 个阅读材料
How to Use Google Adwords Keywords Tool10分钟
How to Do Keyword Research10分钟
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6 个审阅Chevron Right

热门审阅

创建者 SRAug 7th 2017

I am already through week 1 and I feel alot of things they have given as input has helped me to reiterate my launch plan again. I am glad I took the time out to go through this course.

创建者 ASOct 13th 2016

Excellent course that is very practical and applied.

讲师

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
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Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
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David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

关于 Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

关于 How to Start Your Own Business 专项课程

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

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