课程信息
3.6
43 个评分
6 个审阅
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success....
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100% 在线课程

立即开始,按照自己的计划学习。
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可灵活调整截止日期

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Approx. 8 hours to complete

建议:3 weeks of study, 1-2 hours/week...
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English

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Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 8 hours to complete

建议:3 weeks of study, 1-2 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 4 小时

Ideation: Tools for ideation.

How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world....
Reading
4 个视频(共 12 分钟), 2 个测验
Video4 个视频
Are You Ready For Ideas?3分钟
The Power of Observation2分钟
The Power of Play3分钟
Week
2
Clock
完成时间为 6 小时

Ideation: Intro to Design Thinking Methodology

In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions. ...
Reading
4 个视频(共 16 分钟), 3 个测验
Video4 个视频
Inspiration3分钟
Ideation4分钟
Implementation6分钟
Week
3
Clock
完成时间为 2 小时

Ideation: Intro to Customer Discovery

More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation. ...
Reading
3 个视频(共 12 分钟), 1 个测验
Video3 个视频
What is Customer Discovery?3分钟
Customer Discovery Plan6分钟
3.6

热门审阅

创建者 DSSep 23rd 2018

Good information about empowering the creativity for innovators

讲师

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

关于 Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

关于 How to Start Your Own Business 专项课程

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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