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时尚和奢侈品公司管理, 博科尼大学

4.7
1,788 个评分
452 个审阅

课程信息

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

创建者 PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

创建者 WZ

Feb 05, 2016

very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.

筛选依据:

442 个审阅

创建者 Shocouf Shaad

Feb 22, 2019

Wonderful opportunity to learn more and more about the industry in a very clear way!

创建者 Ibeth Javier

Feb 18, 2019

This is a very useful resource for anyone who is interested to learn more about retail and fashion.

创建者 Nikola Duskova

Feb 17, 2019

Great course with very interesting content.

创建者 Paris

Feb 17, 2019

This course really surprises me when I dive into the content, especially when it comes to the business model of every stage and brand, as well as I notice that, NO MATTER WHAT I learn, knowledges of econimics is first thing I should know, thanks for the devotion of two lecturers!

创建者

Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

创建者 Hamza Vally

Feb 05, 2019

Great course with a broad overview and excellent subject knowledge gained from it. Informative and consistently helped.

创建者 Natalie Nicole

Feb 05, 2019

Bocconi appears to be a prestigious school and it's so wonderful of them to offer a glimpse into the world of fashion and their luxury and fashion course. Of course, I feel the course could have delved deeper into various topics, but as it is provided for free, I am happy with what I've learned so far nonetheless. The professors were personable and the topics were thought provoking. Thank you Bocconi!

创建者 Riccardo Passamonti

Jan 30, 2019

Very interesting course. Lot of information for someone wants to understand the full circle of activities in a fashion/luxury house. Thank you for all the info I learnt and i am sure i will apply most of the info into my daily routines at the office. Would love Bocconi to produce a second course dedicated to communication and retail/distribution. Hope to have the chance to deepen my knowledge with another course. Thank you. Riccardo

创建者 Sebastian Vivacqua

Jan 30, 2019

It was a really informative and fun course!

创建者 Irina Kikla

Jan 30, 2019

Thats a lot for this very interesting and useful cource.