课程信息
4.7
1,705 个评分
428 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为17 小时

建议:5 hours/week...
可选语言

英语(English)

字幕:英语(English)...

您将获得的技能

Strategic ManagementBusiness ModelLuxury GoodsBrand Management
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为17 小时

建议:5 hours/week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are....
Reading
10 个视频(共 55 分钟), 8 个阅读材料
Video10 个视频
2. New Trends6分钟
3. The Dream Factor and Media System4分钟
4. What Is Luxury?6分钟
5. Luxury as a Product4分钟
6. Luxury as a Business3分钟
7. Luxury as a Culture4分钟
8. Luxury as a Customer3分钟
9. What Is Luxury Not?4分钟
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5分钟
Reading8 个阅读材料
Above and Beyond the Course10分钟
Surviving the Course10分钟
About Professors10分钟
Additional Readings & Material10分钟
Coffee with a Fashion Expert10分钟
Careers in Fashion and Luxury Companies10分钟
Best Practices in Fashion and Luxury Companies10分钟
Slides and Pinterest10分钟
2
完成时间(小时)
完成时间为 2 小时

The Evolution of Business Models: From Designers to Fast Fashion Retailers

This second week will be significantly denser and more time consuming than the first one. The topic is that of Business Models in Fashion and Luxury, and will give you a lot of important insights on this industry. ...
Reading
16 个视频(共 125 分钟), 1 个阅读材料
Video16 个视频
Fashion Market Segmentation10分钟
Business Models Framework5分钟
Business Models in the Market5分钟
Luxury Brands6分钟
Luxury Conglomerates4分钟
Premium Brands5分钟
Designer Brands6分钟
Vertical Retailers - Mass or Fast8分钟
Interview with Moncler10分钟
Licensing21分钟
Interview with Rainbow3分钟
Textile Industry3分钟
Ingredient Brands3分钟
Interview with Albini16分钟
Interview with Vitale Barberis Canonico11分钟
Reading1 个阅读材料
Slides and Pinterest10分钟
3
完成时间(小时)
完成时间为 2 小时

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it....
Reading
8 个视频(共 50 分钟), 2 个阅读材料, 1 个测验
Video8 个视频
The Concept of Stylistic Identity5分钟
How to Develop a Collection7分钟
Brand Identity7分钟
Case Study: Woolmark2分钟
Interview: Landor and Associates8分钟
Case Study: DSQUARED27分钟
Case Study: BOTTEGA VENETA3分钟
Reading2 个阅读材料
Slides and Pinterest10分钟
About Quizzes - Read carefully10分钟
Quiz1 个练习
Modules 1-340分钟
4
完成时间(小时)
完成时间为 2 小时

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

Week 4 will cover another very crucial topic: Communication. Communication per se is an extremely rich and broad topic and the fashion and luxury industry requires a specific and dedicated chapter as it encompasses unique aspects that need to be correctly addressed and understood. ...
Reading
7 个视频(共 100 分钟), 3 个阅读材料
Video7 个视频
How to Build a Strong Communication Identity12分钟
Masstige19分钟
The Digital Challenge4分钟
Round Table with International Bocconi Students18分钟
Interview with Tomaso Galli18分钟
Interview with Attila & Co.14分钟
Reading3 个阅读材料
Slides and Pinterest10分钟
Additional Material10分钟
How is 3D printing changing fashion?10分钟
4.7
428 个审阅Chevron Right
职业方向

53%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 PMMar 2nd 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

创建者 MMSep 27th 2017

I really enjoyed all the course because it gives a great overview of the industry. It is well structured between theory and examples / interview. Hope you create a second and more advanced course

讲师

Avatar

Erica Corbellini

Director
MAFED - Master in Fashion, Experience and Design Management
Avatar

Stefania Saviolo

Director
Luxury & Fashion Knowledge Center - SDA Bocconi

关于 Università Bocconi

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

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