课程信息
75,241 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为18 小时

英语(English)

字幕:英语(English)

您将获得的技能

Strategic ManagementBusiness ModelLuxury GoodsBrand Management

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为18 小时

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

10 个视频 (总计 55 分钟), 8 个阅读材料
10 个视频
2. New Trends6分钟
3. The Dream Factor and Media System4分钟
4. What Is Luxury?6分钟
5. Luxury as a Product4分钟
6. Luxury as a Business3分钟
7. Luxury as a Culture4分钟
8. Luxury as a Customer3分钟
9. What Is Luxury Not?4分钟
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5分钟
8 个阅读材料
Above and Beyond the Course10分钟
Surviving the Course10分钟
About Professors10分钟
Additional Readings & Material10分钟
Coffee with a Fashion Expert10分钟
Careers in Fashion and Luxury Companies10分钟
Best Practices in Fashion and Luxury Companies10分钟
Slides and Pinterest10分钟
2
完成时间为 2 小时

The Evolution of Business Models: From Designers to Fast Fashion Retailers

16 个视频 (总计 125 分钟), 1 个阅读材料
16 个视频
Fashion Market Segmentation10分钟
Business Models Framework5分钟
Business Models in the Market5分钟
Luxury Brands6分钟
Luxury Conglomerates4分钟
Premium Brands5分钟
Designer Brands6分钟
Vertical Retailers - Mass or Fast8分钟
Interview with Moncler10分钟
Licensing21分钟
Interview with Rainbow3分钟
Textile Industry3分钟
Ingredient Brands3分钟
Interview with Albini16分钟
Interview with Vitale Barberis Canonico11分钟
1 个阅读材料
Slides and Pinterest10分钟
3
完成时间为 2 小时

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

8 个视频 (总计 50 分钟), 2 个阅读材料, 1 个测验
8 个视频
The Concept of Stylistic Identity5分钟
How to Develop a Collection7分钟
Brand Identity7分钟
Case Study: Woolmark2分钟
Interview: Landor and Associates8分钟
Case Study: DSQUARED27分钟
Case Study: BOTTEGA VENETA3分钟
2 个阅读材料
Slides and Pinterest10分钟
About Quizzes - Read carefully10分钟
1 个练习
Modules 1-340分钟
4
完成时间为 2 小时

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

7 个视频 (总计 100 分钟), 3 个阅读材料
7 个视频
How to Build a Strong Communication Identity12分钟
Masstige19分钟
The Digital Challenge4分钟
Round Table with International Bocconi Students18分钟
Interview with Tomaso Galli18分钟
Interview with Attila & Co.14分钟
3 个阅读材料
Slides and Pinterest10分钟
Additional Material10分钟
How is 3D printing changing fashion?10分钟
4.7
527 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

45%

通过此课程获得实实在在的工作福利

来自时尚和奢侈品公司管理的热门评论

创建者 PMMar 2nd 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

创建者 WZFeb 5th 2016

very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.

讲师

Avatar

Erica Corbellini

Director
MAFED - Master in Fashion, Experience and Design Management
Avatar

Stefania Saviolo

Director
Luxury & Fashion Knowledge Center - SDA Bocconi

关于 博科尼大学

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

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