制作方:   博科尼大学

  • Erica Corbellini

    教学方:    Erica Corbellini, Director

    MAFED - Master in Fashion, Experience and Design Management

  • Stefania Saviolo

    教学方:    Stefania Saviolo, Director

    Luxury & Fashion Knowledge Center - SDA Bocconi
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
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每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

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制作方
博科尼大学
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
评分和审阅
已评分 4.7,总共 5 个 917 评分

A really good and informative course, interesting topics and good teachers. I would definitely recommend it for people, who are interested in fashion business.

Before I used to think fashion/luxury was about skinny models in glossy magazines and walking in fashion shows. This course completely changed my mind.

What I learnt? Differentiating between Fashion and Luxury. Understanding customer value propositions, different market segmentation and models, marketing strategies and communication of Luxury/Fashion Brands.

Super comprehensive course took close to 40 hours to finish everything. Learnt a hell lot. Quiz 3 was really good. My friend who is in Brand Management was totally impressed with the amount of knowledge I gained from this course.

In the beginning, I found the accent of the teachers very annoying but in the later parts, I found the accent quite sexy, especially Erika's :P But the bottom line is the teachers are fantastic.

I work in Equity Research but found this course really eye opening.I would highly this course to anyone who wants to know about Fashion and Luxury.

Thanks for reading!

I have really liked the course . It has been more than one week that i have completed my profile as well as the payment but I have not received the certificate. I have cleared all the tests. I kindly request to expedite the certificate .It may be sent at my e mail id shipra_wadhwa@rediffmail.com.

That was a great experience to join this course. I work in the luxury retail and it helps me to have a clear vision of the current and future challenges in this business. I would like to go deeper in each subjects in applying later to a luxury and fashion management MBA.