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学生对 麦考瑞大学 提供的 Marketing analytics: Know your customers 的评价和反馈

9 个评分
3 条评论


Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

1 - Marketing analytics: Know your customers 的 4 个评论(共 4 个)

创建者 Amjad M

Mar 31, 2020


创建者 Anoop

Mar 20, 2020

It was a great experience

创建者 Maria F S

Feb 04, 2020

Not what I was looking for.

创建者 Skyler R

Jan 10, 2020

Need more practical analysis tools, less theory