课程信息

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第 6 门课程(共 6 门)
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完成时间大约为12 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 6 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为12 小时
英语(English)
字幕:英语(English)

提供方

艾莫利大学 徽标

艾莫利大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 1 小时

Marketing Analytics Project Description

完成时间为 1 小时
2 个阅读材料
2 个阅读材料
Capstone Overview15分钟
Pre-Readings30分钟
2

2

完成时间为 4 小时

Exploratory Analysis

完成时间为 4 小时
9 个视频 (总计 91 分钟), 2 个阅读材料, 1 个测验
9 个视频
Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers8分钟
Meaningful Marketing Insights - Organizing Data10分钟
Meaningful Marketing Insights - The Motion Picture Industry12分钟
Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data13分钟
Meaningful Marketing Insights - Displaying Conditional Distributions4分钟
Meaningful Marketing Insights - Analyzing Qualitative Variables3分钟
Meaningful Marketing Insights - Steps in Constructing Histograms11分钟
Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data14分钟
2 个阅读材料
Activity & Explanation of Review Content45分钟
Meaningful Marketing Insights - Parts 2 - 340分钟
3

3

完成时间为 2 小时

Data Preparation and Model Building

完成时间为 2 小时
3 个阅读材料
3 个阅读材料
Data Preparation Instructions20分钟
Populating the Template20分钟
Review Forecasting Models for Marketing Decisions, Parts 1 - 310分钟
1 个练习
Logistic Regression Practice6分钟
4

4

完成时间为 1 小时

Model Validation and Comparison

完成时间为 1 小时
1 个阅读材料
1 个阅读材料
Model Validation20分钟
1 个练习
Model Validation5分钟

审阅

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关于 市场分析基础 专项课程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
市场分析基础

常见问题

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