课程信息
4.4
29 个评分
3 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Basics of Social Media Listening

This module will address how to evaluate social media messaging and data....
Reading
3 个视频 (总计 32 分钟), 2 个阅读材料, 2 个测验
Video3 个视频
Social Media Monitoring - Part 213分钟
Social Media Monitoring - Part 36分钟
Reading2 个阅读材料
Social Media Monitoring Versus Listening: Does it Matter?10分钟
Unlocking Value from Social Data10分钟
Quiz1 个练习
Module 1 - Practice Quiz10分钟
2
完成时间(小时)
完成时间为 2 小时

Opinion Science and Dynamics

This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not....
Reading
4 个视频 (总计 28 分钟), 2 个阅读材料, 2 个测验
Video4 个视频
Opinion Science and Dynamics - Part 26分钟
Opinion Science and Dynamics - Part 310分钟
Opinion Science and Dynamics - Part 44分钟
Reading2 个阅读材料
Online Reviews Rate High for Customer Insights10分钟
Better Customer Insight - in Real Time10分钟
Quiz1 个练习
Practice Quiz2分钟
3
完成时间(小时)
完成时间为 2 小时

Crimson Hexagon Walkthrough

*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions....
Reading
5 个视频 (总计 56 分钟), 1 个阅读材料, 2 个测验
Video5 个视频
Platforms - Part 211分钟
Platforms - Part 39分钟
Platforms - Part 411分钟
Platforms - Part 514分钟
Reading1 个阅读材料
Applications of Social Media Monitoring20分钟
Quiz1 个练习
Practice Quiz4分钟
4
完成时间(小时)
完成时间为 2 小时

Applying Analytics to Social Media Activity

This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity....
Reading
3 个阅读材料, 1 个测验
Reading3 个阅读材料
Exercise20分钟
Finding the Right Role for Social Media in Innovation10分钟
The Customer Profile: Your Brand’s Secret Weapon10分钟
4.4
3 个审阅Chevron Right

热门审阅

创建者 AGJul 31st 2017

very good and in depth course. also enjoyed the peer graded review

讲师

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

关于 Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

关于 Foundations of Marketing Analytics 专项课程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

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